Here are some of the general and consumer characteristics of centennials: They are characterized by being a liquid generation , which means that they are constantly changing. which is why they expect updated proposals. They are aware of the problem of climate change and when buying, they look for brands that are environmentally friendly . Not only in relation to the products but also those that have programs that seek to help the planet. Millennials are present on several digital platforms at the same time to stay abreast of different trends. They spend many hours a day on the Internet . However, in just 8 seconds they are able to change content. This is where the importance of a good content marketing strategy is reflected . They carefully analyze a brand, product or offer before making a purchase .
They look for reviews on social media to make canadian healthcare and medical email list sure that the decision they are going to make is a good one. When they make a purchase that they found satisfactory, they share their experience and post photos on their social profiles mentioning the company . Something that you should take advantage of to reach a larger audience. Learn how to create newsletters for generation Z You might think that email marketing is an outdated channel for these tech natives, but there are studies that prove otherwise. In a report by SendGrid and Egg Strategy , based on the opinion of 274 centennial respondents from the United States, it indicated the following: About 85% of Gen Z respondents say they have used email in the past month . Half of millennials also said they had increased their use of email in recent years , while 29% said it had remained the same.