Debrief after every marketing campaign
Posted: Mon Jan 20, 2025 8:37 am
It’s easy to scale advertising and technology, bolivia b2b leads but Noah manages to respond to every DM, email, and YouTube comment. If you notice that a customer hasn't purchased anything from you in a while, it's just as easy to say thank you to your customer or ask them how their business is going. The key is to continually build with your customers, not just sell to them. This leads to exciting word-of-mouth and a community eager to help your business grow.
The last critical step is to conduct regular wrap-ups after each marketing campaign. At AppSumo, Noah and his team carefully review which methods worked well, which methods didn’t work well and should be repeated, and which methods didn’t work well and should be eliminated.
For example, after Black Friday and Sumo Day sales, they analyze which promotions received a response from users and which failed. Over the years, they have fine-tuned their skills and steadily improved their performance. Noah performed the same post-launch evaluation of his book’s marketing campaign. He studies which marketing strategies drive sales. This helps him identify ways to double down on his next product launch.
Essentially, you need to build an evolving product marketing strategy. Treat each effort as an experiment, keep tracking the results, and continually improve your strategy based on customer conversions. Continuous optimization is key, rather than guessing what might work. Review successes and failures to amplify successes.
The last critical step is to conduct regular wrap-ups after each marketing campaign. At AppSumo, Noah and his team carefully review which methods worked well, which methods didn’t work well and should be repeated, and which methods didn’t work well and should be eliminated.
For example, after Black Friday and Sumo Day sales, they analyze which promotions received a response from users and which failed. Over the years, they have fine-tuned their skills and steadily improved their performance. Noah performed the same post-launch evaluation of his book’s marketing campaign. He studies which marketing strategies drive sales. This helps him identify ways to double down on his next product launch.
Essentially, you need to build an evolving product marketing strategy. Treat each effort as an experiment, keep tracking the results, and continually improve your strategy based on customer conversions. Continuous optimization is key, rather than guessing what might work. Review successes and failures to amplify successes.