So why do they often not provide us with what we need? Basically because the strategies implemented are not focused on increasing engagement on the different social networks. For these strategies to be truly effective, it is necessary to know what engagement on Instagram, Facebook and Twitter consists of, that is, engagement on social networks , to know how to calculate it, what the appropriate formula is and what a good rate is. With all this information in hand, it will be much easier for you to implement good Social Media strategies .
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What is social media engagement?
You probably already philippine phone number search know what engagement is, especially if you follow our blog, and we've already talked about this concept in previous articles. We'll remind you in case you got lost:
“Engagement is the degree to which a consumer interacts and commits to a particular brand.”
And what is social media engagement? It is the degree of interaction that a business achieves on its accounts on different social networks from its followers or fans.
Currently, it is one of the best ways to measure the success of strategies implemented on Facebook, Instagram , Twitter and many other platforms. An account on any of these networks with many followers but no interaction (i.e. no engagement) is a dead account and this, rather than giving a good image, gives a very bad one.
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Let's take an example: imagine you find a giveaway on Facebook and there are almost no entrants. What would you think about that brand or business?
However, low interaction on social media should not only be a concern for you because of the image you convey as a business, it should be a concern for you because of the algorithm change on many social networks, a change that causes the reach of posts from accounts with little interaction to decrease considerably.