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TABLE OF CONTENTS Why aren't your email campaigns working? Measuring campaigns to detect errors and problems The problem of falling into the spam folder Loss of engagement Relevant and personalized content is vital Set goals to achieve Tips for getting the best results with email marketing 1.- Work on the subject line s 3.- Plan your shipments Why aren't your email campaigns working? Email not delivering results: design issue If you find yourself with an email marketing campaign that is not working, it is because there is something that needs to be reviewed, resized, changed or even eliminated. And that is what you need to know: what is not working properly. The first question you need to answer , however, is whether this is a one-off situation or, as is often the case, a recurring situation. In the first case, it may simply be because the creativity did not work or because it was not the right time to send it.


It is important to understand that not all college and universities email list messages generate immediate and resounding success. There are messages that may be of less interest to your contacts, it all depends on the subject. In any case, if it is a one-off problem, it is most likely related to the content . Measuring campaigns to detect errors and problems Spam in email marketing However, if you don't get results over time, the problem is bigger. It's no longer a single email marketing campaign that doesn't deliver results. It's all your messages that fail to attract subscribers from your database . To find out if this is the case, you need to rely on metrics. These indicators give you information to check the results of your efforts. Email marketing that doesn't work has various causes, and can be due to one-off network problems or inconveniences with the ISP .