Unverified information and unreliable source
Posted: Mon Jan 20, 2025 8:47 am
Unverified information
and unreliable sources"Spiritual Marketing" by Joe VitaleThe book contains unverified and controversial statements that mislead readers. This mainly concerns the effectiveness of marketing practices in combination with spiritual practices. For example, Vitale promotes “secret” methods of attracting clients, but does not provide any scientific basis or statistics. He also makes loud statements about “revolutionary” sales techniques, but does not provide any specific data: how it works, in what areas and due to what. The value of such a book is questionable.
Critics point to the lack of zalo database objectivity and unreliability of information in the book. For example, the author of the channel "100 books in a year" Matvey Severyanin notes : "Bodo Schaefer is the author of one theory, with which he travels around the world. In each book he says that there are eagles and ducks. Ducks quack all the time and do nothing, and eagles do the opposite."Many of the tips in the book are outdated and not applicable in practice. For example, Bodo Schaefer says that the Internet is a dubious tool for marketing."Practical Marketing" by Bodo Schaefer
Theory without practice:
when knowledge is not applicable"The Theory of Consumer Behavior" by John HowardThe book is full of theory and analysis. But Howard doesn't offer any specific practical recommendations that marketers can apply in their work. The book is also written in an academic style, making it difficult for people without a formal education to understand.
The text is difficult to understand if you do not have experience in strategic planning and management. David provides few practical examples and cases that would help marketers apply knowledge in practice.Naturally, Krevens didn't write anything about online marketing and social networks. And today, you can't do without them."Strategic Marketing" by David Cravens
ConclusionDon't waste your time on literature that doesn't work. Focus on what's really effective and leave outdated marketing strategies in the past. This is the only way to achieve business goals. Or by entrusting your marketing to AKM "Strategy", where you'll definitely be up to date with modern and effective promotion mechanics.
and unreliable sources"Spiritual Marketing" by Joe VitaleThe book contains unverified and controversial statements that mislead readers. This mainly concerns the effectiveness of marketing practices in combination with spiritual practices. For example, Vitale promotes “secret” methods of attracting clients, but does not provide any scientific basis or statistics. He also makes loud statements about “revolutionary” sales techniques, but does not provide any specific data: how it works, in what areas and due to what. The value of such a book is questionable.
Critics point to the lack of zalo database objectivity and unreliability of information in the book. For example, the author of the channel "100 books in a year" Matvey Severyanin notes : "Bodo Schaefer is the author of one theory, with which he travels around the world. In each book he says that there are eagles and ducks. Ducks quack all the time and do nothing, and eagles do the opposite."Many of the tips in the book are outdated and not applicable in practice. For example, Bodo Schaefer says that the Internet is a dubious tool for marketing."Practical Marketing" by Bodo Schaefer
Theory without practice:
when knowledge is not applicable"The Theory of Consumer Behavior" by John HowardThe book is full of theory and analysis. But Howard doesn't offer any specific practical recommendations that marketers can apply in their work. The book is also written in an academic style, making it difficult for people without a formal education to understand.
The text is difficult to understand if you do not have experience in strategic planning and management. David provides few practical examples and cases that would help marketers apply knowledge in practice.Naturally, Krevens didn't write anything about online marketing and social networks. And today, you can't do without them."Strategic Marketing" by David Cravens
ConclusionDon't waste your time on literature that doesn't work. Focus on what's really effective and leave outdated marketing strategies in the past. This is the only way to achieve business goals. Or by entrusting your marketing to AKM "Strategy", where you'll definitely be up to date with modern and effective promotion mechanics.