They create their database and start sending

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What is Spam? Spam example The first thing you should know is that spam is digital junk mail . In other words, it is communications that have not been requested by the user, which are sent by email in bulk. Spam is also known as a generic term. It can be applied to anything, but its name is associated with email messages. They are sent to multiple email addresses for advertising purposes . In the field of digital marketing, spam is a risk that companies and brands must avoid. This can be achieved in two ways: building the database through lead generation strategies and correctly segmenting subscribers. This is the best way to ensure that your emails will always be well received by users, and that their content will be interesting and useful to them. But why would a company deliberately spam? The main reason some companies use this technique is to find a quick and cheap way to advertise their services and products.


Therefore, instead of investing in customer finance and banking email list acquisition strategies or advertising campaigns, they collect email addresses from public sources . In this way, these promotional emails. If some people who receive these spam emails end up buying the product, it will be an incredible benefit for these businesses. However, in the long run, this is a serious mistake that has dire consequences for the brand image. When cybercriminals send spam and spim What is Phishing While spim and spam are not scams per se in the world of Digital Marketing , nor do they always represent an attempt at phishing, they do seriously damage a brand's reputation. Therefore, it is essential that you know how to identify spam and spim. You will be able to avoid falling into the so-called "black lists" that represent a big problem for you and your image.