This has translated into a significant reduction

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In April and May, growth returned to pre-Covid levels, reaching around 10-15%. Conversions have not seen a substantial increase However, the increase in email openings has not meant an increase in conversions for brands. Sales-focused emails increased by 37% in the first months of the pandemic. Despite this, the conversion rate fell by 27% compared to February . In April, it reached 33%. After a difficult start, the first positive news for email marketing sales during COVID19 arrived in May. Conversions were gradually improving, but far from the excellent data on email openings. Another encouraging fact for online commerce companies is the increase in new contacts in databases . Users have been more open to providing their data to brands during the crisis. The commercial process does not stop, it slows down, but it maintains its purpose at a good pace.


Quality content is still a guarantee Statistics security and commodity brokers email list show that during the pandemic, useful information has been better received by subscribers. Newsletters with interesting news have been more effective than traditional emails about products and services . Digital newsletters saw a 21% increase in open rates. in unsubscribe rates for this service globally. Similarly, email marketing during COVID19 has remained important in B2B environments. A study has shown that it has helped improve companies’ engagement levels by 3%. Types of email marketing campaigns during COVID19 During the pandemic, the traditional goal of conversion has mutated into a message that has fostered the bond between brand and user. Empathy has been essential in trying to win over, or win back, customers . Brands have tried to maintain constant communication with their followers. And to do so, they have opted for various strategies for their communication campaigns .