In a world of artificial intelligence (AI), it’s incredibly easy to create false content.

[shaownhasan]

Even if customers don't interact with you chile b2b leads directly often, they need to know there's a real person behind the brand. This is especially important for small and medium-sized companies. "We need to know that the driving force behind what we do is out there. It's not just a bunch of people hiding behind a bunch of computers somewhere, plotting to take over the world," Sarah said.
We must stay true to who we are and show how we really look, sound and think. Our thoughts and ideas should come from within, not from external sources or machines.

While AI can inspire ideas and promote creativity, it can also cause damage if used incorrectly. Sarah believes that if you don't personally represent your brand and share what you really think, it's easy for others to impersonate you, leaving you with little power to argue back.

As an agency spokesperson, a common challenge is ensuring your strong personal brand aligns with the agency’s messaging and values. Sarah believes that in small to mid-sized agencies, founders automatically project their values ​​and perspectives onto their business.

The real challenge, however, is ensuring that employees’ values ​​align with those of the organization. You must ensure that anyone representing or discussing your company shares these values.