This company has turned dog clothing into an art form

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Rosana Agrelo, CEO of The Painter's Wife, tells us in Holded Magazine 's new Managing With why entrepreneurship is an art and how to manage a company where the clients are puppies.
You only have to take a look at The Painter's Wife manifesto to realise that in many cases, entrepreneurship goes beyond setting up a business. Rosana Agrelo and Joan Pintor, who initially set out to create comfortable and cool clothing for Pepa, their adopted dog, have ended up, apart from selling their dog clothes worldwide, sending a message to the world in jamaica phone number list the care of our pets must go hand in hand with the care of our planet. How did they do it? Rosana, CEO of The Painter's Wife, tells us in this new edition of ' Managing With ' in which we are literally surrounded by dogs!




undertake interview
Rosana A. Agrelo. CEO of The Painter's Wife.
David Romera : Rosana, is entrepreneurship an art?

Rosana Agrelo : If we had to compare it to an artistic movement, we would say yes, possibly, because it involves combining a vision, which is the most conceptual part, with an impeccable technique, which corresponds to operational efficiency... all of this at a specific moment (context) which is what makes that piece interesting here and now.

DR : What was the moment when you thought The Painter's Wife was interesting here and now?

RA : In our case, it happened in a very natural way. We found an abandoned dog and decided to adopt her. Little by little, we realized that she needed simple things like a raincoat, a sweater for the cold, a blanket for the sofa… and everything we found had nothing to do with us.

So, for about a year we studied the market and the competition, created a collection, developed an MVP (Minimum Viable Product), launched an e-commerce and launched the project… all while combining it with our jobs. Today I would say it is impossible, but at that time it seemed so exciting that we did it without hesitation.