They look for intangible values such as honesty
Posted: Mon Jan 20, 2025 9:43 am
Before the crisis, it was already a reality that 93% of consumers compared before buying. Nowadays, purchases are much more thoughtful if possible. This trend forces companies to redesign their business models in the face of a new, increasingly digitalized paradigm . This is what will allow them to respond to new consumer needs. Conducting an analysis of the consumer journey after the coronavirus is imperative today to address what customers really need from brands. In fact, users today stop looking at competitive factors such as price, product or the best marketing campaign. sensitivity, empathy and social responsibility. And it is the identification of these values in brands that will have a special weight in making purchasing decisions. Mobile remains the main channel of investigation Smartphone use during coronavirusIt is well known that users started their research phase on the Internet before the pandemic.
But once the state of alarm is declared, the canadian biotech industry email address use of mobile devices also increases. People who are confined spend much more time online . The main reason is because they are trying to stay in touch with their family and friends. But this does not mean that brands are not aware of this opportunity and are launching campaigns that are more adapted to the times. The rise of online shopping On the other hand, the coronavirus crisis has also meant that for many people their first supermarket purchase was made online. But it is not only the food sector that has seen an increase in sales. Online commerce has, in fact, seen a 55% increase . It should be noted, however, that not all sectors have had the same results. In fact, the main beneficiaries have been streaming platforms (with increases of up to 79% in subscribers).
But once the state of alarm is declared, the canadian biotech industry email address use of mobile devices also increases. People who are confined spend much more time online . The main reason is because they are trying to stay in touch with their family and friends. But this does not mean that brands are not aware of this opportunity and are launching campaigns that are more adapted to the times. The rise of online shopping On the other hand, the coronavirus crisis has also meant that for many people their first supermarket purchase was made online. But it is not only the food sector that has seen an increase in sales. Online commerce has, in fact, seen a 55% increase . It should be noted, however, that not all sectors have had the same results. In fact, the main beneficiaries have been streaming platforms (with increases of up to 79% in subscribers).