This company has sold more than 5 million gummy bears with alcohol
Posted: Mon Jan 20, 2025 9:45 am
In this installment of 'Managing With', we talk about creative management with one of the craziest and funniest companies: Osito & Co.
Imagine a group of friends who get together one day before going out and ask themselves: What if, instead of having a few drinks today, we try to make our own gummy bears with alcohol? This story would have kuwait phone number list a crazy weekend idea if that group had not been made up of entrepreneurs who later, driven by the results of the test, would set up the startup ' Osito & Co. ', with which they have been providing "gummy bears with alcohol" to the whole of Spain for four years.
In the Managing With section of Holded Magazine , we talk to Ander Méndez (CEO of Osito & Co.) about how he manages one of the craziest and most fun companies on the market. Is his management as creative as his product? He is clear about it.
Management with Osito & Co.
Ander Méndez, CEO of Osito &Co. Photo: Salvador Arellano.
DR: A candy company with alcohol, how do you manage that, Ander? I understand that you have to be a little crazy to do something like that.
AM: Yes, a lot (laughs) To start with, we are a company that is partly a candy company, but, to a large extent, we are an alcohol company, but the key to management for us is that we are a company that manages stock. What this means is that I cannot make a sale if I do not have the prefabricated product, and the products take X amount of time to be manufactured, unlike a company that is exclusively a service company, such as an agency, for example. We also need much more organization prior to the sale than other companies; much more control of what is being sold, what is not being sold. Stock management is one of the main reasons why we spend many sleepless nights (laughs). Time is money and having things under control is the key.
DR: In a creative business like yours, is the management equally creative?
AM: In our case, I can assure you that it is. Every week it is something new, as there is no market, there are no distributors of sweets with alcohol, we have to think about where to enter, where to be, last summer nobody would have thought that one of our teddy bears could be a topping for an ice cream and there we were. New challenges arise all the time and we have to know how to solve them. This can only be done if your management is agile. We could not do this if we were a normal company. You have to constantly give creative answers to daily problems in terms of how to move, how to carry out our actions, how to make it reach people… if you put innovation, if you put creativity into the management of your company, you can make that management give rise to wonderful things that reach many people.
Imagine a group of friends who get together one day before going out and ask themselves: What if, instead of having a few drinks today, we try to make our own gummy bears with alcohol? This story would have kuwait phone number list a crazy weekend idea if that group had not been made up of entrepreneurs who later, driven by the results of the test, would set up the startup ' Osito & Co. ', with which they have been providing "gummy bears with alcohol" to the whole of Spain for four years.
In the Managing With section of Holded Magazine , we talk to Ander Méndez (CEO of Osito & Co.) about how he manages one of the craziest and most fun companies on the market. Is his management as creative as his product? He is clear about it.
Management with Osito & Co.
Ander Méndez, CEO of Osito &Co. Photo: Salvador Arellano.
DR: A candy company with alcohol, how do you manage that, Ander? I understand that you have to be a little crazy to do something like that.
AM: Yes, a lot (laughs) To start with, we are a company that is partly a candy company, but, to a large extent, we are an alcohol company, but the key to management for us is that we are a company that manages stock. What this means is that I cannot make a sale if I do not have the prefabricated product, and the products take X amount of time to be manufactured, unlike a company that is exclusively a service company, such as an agency, for example. We also need much more organization prior to the sale than other companies; much more control of what is being sold, what is not being sold. Stock management is one of the main reasons why we spend many sleepless nights (laughs). Time is money and having things under control is the key.
DR: In a creative business like yours, is the management equally creative?
AM: In our case, I can assure you that it is. Every week it is something new, as there is no market, there are no distributors of sweets with alcohol, we have to think about where to enter, where to be, last summer nobody would have thought that one of our teddy bears could be a topping for an ice cream and there we were. New challenges arise all the time and we have to know how to solve them. This can only be done if your management is agile. We could not do this if we were a normal company. You have to constantly give creative answers to daily problems in terms of how to move, how to carry out our actions, how to make it reach people… if you put innovation, if you put creativity into the management of your company, you can make that management give rise to wonderful things that reach many people.