The impact of AI on influencer marketing

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The impact and possibilities of AI are undeniable and have taken influencer marketing to a new level. To ensure that your collaboration partners abide by the contract , automatic copyright infringement notifications are essential . AI tools can automate the entire contracting process and detect potential infringements by influencers. This information helps marketers minimize risks before closing a deal and prevent infringements from occurring.

Using natural language processing (NLP), AI can predict influencers’ ability to ac vp engineering email database hieve a brand’s goals, making it a powerful tool for evaluating the success of a campaign. AI can also predict whether an influencer’s “influence” will increase or decrease over time and help businesses identify potential partnerships with micro-influencers, leading to increased brand awareness and sales.

AI makes it possible to centralize data and extract meaningful insights, making it easier to manage an influencer marketing campaign. Scalability is also not an issue, as AI solutions can help seamlessly execute campaigns for influencers with different audience sizes.

Working with virtual influencers is also on the rise and is perhaps the most far-reaching change in influencer marketing through AI.

What are virtual and CGI influencers?
Virtual influencers or CGI (Computer Generated Imagery) are digital avatars controlled by real people to create content on social media. The use of virtual influencers offers a cheaper alternative to traditional celebrities, greater control over messages, the possibility of conveying a consistent brand message and creating an emotional connection with the target audience.

At the same time, virtual and CGI influencers are criticized for being perceived as less authentic or even creepy due to the lack of a human element. Although they themselves and their lifestyles are computer-generated and therefore pure fabrication, it is not unreasonable to assume that followers could also be fake. By April 2023, virtual influencers like Miquela have already made their way into the world of social media and marketing, if not to everyone, and with further improvements in artificial intelligence , the effectiveness and efficiency of CGI influencers will increase.


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About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.

With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.

As a BCorp company, Kolsquare leads the race in Responsible Influence, championing transparency, ethical practices and meaningful collaborations that inspire positive change.

Since October 2024, Kolsquare is part of the Team.Blue group, one of the largest private technology companies in Europe and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together more than 60 successful brands in web hosting, domains, e-commerce, online fulfillment, lead generation, app solutions and social media.