In August, Br24 – the main arm of Bitrix24 in Latin America – turns 5 years old and has a lot of stories to tell.
We celebrate this great milestone not only for the “survival” of the business, but mainly for the achievements and growth of a team engaged with customers, colleagues and society . A team with a lot of passion for making things worthwhile.
It's incredible to think that it all started with just one simple Bitrix24 user , who believed he could go further.
In love with Bitrix24 from the beginning
It was 2016 when Filipe Bento (Founder and CEO) decided to risk everything and, together with Marcelle Brayner (CFO and Partner) started Br24. Before that, Filipe worked in the IT area of a company that had implemented Bitrix24 and was reaping great results with the platform.
Have you ever watched any of Filipe Bento's videos on YouTube ?
It was out of a desire to make life easier for new users and share the knowledge he had acquired at that time that Filipe started the YouTube channel, which has since supported Brazilian and Portuguese Bitrix24 users to use and extract the best from the platform.
However, Filipe knew that they could go beyond the content. He wanted more and more companies and professionals to know about Bitrix24 , but that this would be done strategically to promote Digital Transformation in companies and, above all, efficiently and with visible results.
More than digital transformation, a dream of promoting change
Digital transformation, unlike what many people commonly think, goes far beyond just technology. For Filipe, it has much more to do with transforming people. That is why his main mission has always been, and is, to promote integrated and accessible solutions for all entrepreneurs to empower them.
And so, Br24 was born! It took a lot of courage and determination, because it was time to take risks. It was not an easy journey, believe me. But Filipe and Marcelle had a very relevant expression in mind: “no pain, no gain”.
It was time to fight with all their might, and that's what they did. They started small, but always dreamed big, and it worked. In a short time, Br24 reached Russia and became a success story for Bitrix24 partners.
It was proudly considered the largest content producer in the world on the brazil telemarketing data platform and the largest seller of cloud licenses in the world , surpassing more than 18 thousand Bitrix24 partners.
And don't think they stopped there. From licenses, to the search to understand the true needs of each user of the platform.
Why is that? Think about it, how can you empower people to go further without understanding what they need? That's what Br24 did. And that's how it built pillars with values that are extremely important for its growth, for the people on the team and for the company's customers.
Now, licenses alone were no longer enough. By understanding its users, Br24 began to transform services into personalized solutions, with dedicated customer service that was completely different from the market.
That's when the exclusive Br24 application factory integrated with Bitrix24 came into being, all with the best user experience in mind. And it worked!
Click here to learn more about the Br24 app factory.Beyond borders with a team of nonconformists
In a short time, that small team became a large team of creative, curious and restless minds, ready to make an impact. All focused on Br24's main purpose, which is to empower people to go further.
Which people? Customers, partners and the company's own team, or as they are affectionately called, the Br24 shockers.
If there is something beautiful to tell in this story, it is that every step taken was worth it, because the impact was and is being generated masterfully.
With a focus on people and the value they have, Br24 went beyond the borders of Brazil and reached hundreds of customers in more than 60 countries, delivering much more than solutions, but provoking changes and sharing knowledge through a team of nonconformists.
But this is just the beginning of a big dream, which is far from over!
Do you want to know more details about this story and learn how the simple passion of a Bitrix24 user was able to unite, in a short time, more than 50 people around the dream of going further ?
Watch the video below. In it, Filipe tells in more detail about this journey full of challenges, victories and a lot of growth.
The next 5 years of Br24
The last few years have been intense around here, and we're not just talking about the pandemic that impacted companies all over the world.
It was in this time of great challenges that we proved more than ever the importance of Bitrix24 as a driver of Digital Transformation in companies – whether in the remote or in-person model –, as was the case with the insurance broker Brokers .
We are committed to delivering products and content in different formats so that Bitrix24 users can combine the platform with truly proven strategies that deliver results. And we know that this teamwork only happens because we have a clear purpose and well-founded values .
Read also: Get to know Br24, the history, purpose and values of Bitrix24's main partner in Latin America.Of course, we cannot predict what the next five years will be like, but we can already say that we will have launches totally focused on this purpose of “going further”.
Go beyond expected results and expectations. These will be courses , products and services that are currently being planned to meet the future challenges of the market and companies.
We would like to thank each of our clients and partners that we have met on our journey so far. Thank you for trusting in our technical and strategic knowledge and, above all, as a great partner that seeks to make companies' processes more intelligent.