Why do we share content on social media?
Posted: Sun Dec 22, 2024 6:50 am
I want you to pay attention to this psychological aspect for a simple reason: we share on social media what reflects us, whether we are aware of it or not.
Sometimes we share content because it helped us at a particular moment.
We also reflect the need for others to see us as people who share useful content , or in other words, it responds to a need for self-realization .
You have to keep in mind that social media is very fast-paced and the process of consideration and discard is faster than other decisions we make in physical life.
That is, if we are looking at a pair of jeans and telegram group philippines we have to decide whether to try them on or not, we will have to take into account several things: whether they will fit, the colour, the texture, the size and a hundred other things.
A content?
It takes us no more than thousandths of a second to decide whether it is worth sharing or not.
The determining factor is the title.
What types of viral titles to use and when?
Once we have familiarized ourselves with the psychological aspects of the reactions that motivate us to share or not share content on social networks, it is time to get down to business.
There are different types of headlines that we will use depending on the needs or reactions we want to trigger.
Pay attention:
1.- Titles for "how to" type topics
You will have seen it in many media outlets and countless blogs.
These are those that describe how to achieve a goal.
For this type of headline, I recommend the following:
Pay attention to the final benefit
It's what the user is looking for.
In this case, the saying "what's important is the journey" does not apply.
Anyone who wants to unclog a sink is not exactly going to enjoy the adventure.
Don't be afraid of the word "how"
Many of these viral titles begin with that word, so we feel like we are repeating it over and over again.
If you are not comfortable with it, ask questions that start with "how."
For example, "The solution to last-minute toilet blockages."
Add a plus
If your sink is clogged, you probably don't want to have that "pleasure" again.
If you add "and prevent it from happening again" to the title "How to unclog a sink in five minutes", you'll catch more fish, I promise.
Sometimes we share content because it helped us at a particular moment.
We also reflect the need for others to see us as people who share useful content , or in other words, it responds to a need for self-realization .
You have to keep in mind that social media is very fast-paced and the process of consideration and discard is faster than other decisions we make in physical life.
That is, if we are looking at a pair of jeans and telegram group philippines we have to decide whether to try them on or not, we will have to take into account several things: whether they will fit, the colour, the texture, the size and a hundred other things.
A content?
It takes us no more than thousandths of a second to decide whether it is worth sharing or not.
The determining factor is the title.
What types of viral titles to use and when?
Once we have familiarized ourselves with the psychological aspects of the reactions that motivate us to share or not share content on social networks, it is time to get down to business.
There are different types of headlines that we will use depending on the needs or reactions we want to trigger.
Pay attention:
1.- Titles for "how to" type topics
You will have seen it in many media outlets and countless blogs.
These are those that describe how to achieve a goal.
For this type of headline, I recommend the following:
Pay attention to the final benefit
It's what the user is looking for.
In this case, the saying "what's important is the journey" does not apply.
Anyone who wants to unclog a sink is not exactly going to enjoy the adventure.
Don't be afraid of the word "how"
Many of these viral titles begin with that word, so we feel like we are repeating it over and over again.
If you are not comfortable with it, ask questions that start with "how."
For example, "The solution to last-minute toilet blockages."
Add a plus
If your sink is clogged, you probably don't want to have that "pleasure" again.
If you add "and prevent it from happening again" to the title "How to unclog a sink in five minutes", you'll catch more fish, I promise.