Digital continues to expand: Thailand market

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As online activity continues to increase in Thailand, there are many benefits to be gained through a strong digital marketing approach. User numbers across the board continue to rise, which means the methods for targeting and reaching customers are expanding. Marketers need to keep up with these trends to reap the full benefits of having a sound plan in place. Let’s look at some of the growth opportunities in the Thai market.

Online shopping continues to go strong. Electronics, as well as food and essentials, have really made gains with the onset of the pandemic. This trend is expected to really accelerate with the lockdown caused estonia telegram number database by COVID. As Thailand becomes more developed, Thais will also have higher incomes, which will allow them to spend more. Any business in the retail space should focus on expanding their digital marketing footprint. With internet penetration high across all age groups, from youth to seniors, a strong and widespread focus on attracting consumers to purchase will be beneficial. Although it is still early days, travel in e-commerce was very high before COVID. This trend is expected to return to strong levels as we get closer to a post-COVID world.

Content marketing continues to make an impact. With the increasing number of web users and comfort level, different media are expanding. Gone are the days when content could have a strong impact only through your website or blog. Consumers are looking for other ways to verify content. One source that continues to grow is video, with Youtube being the preferred venue. Currently, data shows that a whopping 94% of Thais use Youtube to watch videos. Videos are known for being less intrusive, as ads and general solicitations are seen as untrustworthy. In Thailand, searching through videos is just as common as searching through the web when evaluating new products or services.

As the marketing landscape in Thailand becomes more complex, newer technologies are taking hold. One such trend is programmatic marketing. Marketers can now target relevant websites with their ads in hopes of finding undervalued sites. Since websites now allow advertisers to post based on price, finding qualified venues at a reasonable cost is a good strategy. For marketers looking to increase their ROI, programmatic marketing offers a powerful method for those willing to invest the time.

The ideal way to conquer Thailand is to go with an established partner. BowNow offers Marketing Automation (MA) solutions that drive results for your product or service across the region.