Bounce Rate: What is it and why is it important?

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The bounce rate measures the percentage of users who entered a web page and left without interacting beyond that page. In other words, it refers to users who only visited a single page of your website and then left without clicking on other links or navigating to other sections.

When analyzing web traffic, there are various metrics, usually turkey phone number list as a percentage, that allow you to better understand how users interact with your site and with a specific page. This data is essential to improve the user experience, optimize conversion processes, and adjust content or design strategies.

However, not all website visits produce the expected results. In many cases, the user accesses the site, but does not explore any other web pages. At this point, it is necessary to analyze the causes: is the user experience negative? Is the content unattractive? Or did the user simply find what they were looking for and decide to leave the site?

To answer these questions, bounce rate can be a key metric. It helps identify how well optimized your site is and whether the changes implemented are having a positive impact or not. Below we will talk a little about what bounce rate is.