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Typically, there will be a default content block that will be displayed if the rule is not applied. And then one or more fallbacks that will be triggered for each of the presets in the database. What are variable tags used for? Knowing what variable tags are makes it easy to understand what function they have and how they can benefit your email marketing strategy. Thanks to them, the level of personalization that your messages can achieve is only limited by the amount of information you have been able to gather from your customers over time. Each automated email software has different names for variable tags: some call them merge tags; others call them personalization tokens or simply tags. Customers are much more likely to engage with your emails if they are personalized. Even when the only information you have about them is their name.


Simply inserting a tag and greeting them personally list of security and commodity brokers email addresses in the subject line will already increase the number of opens. Personalization and segmentation are key in email marketing Segmentation in email marketing If there is one thing that is of enormous importance in email marketing, it is the personalization and segmentation of emails .in a personal and close way, but also because the relevance of all communications depends on these two factors. Being relevant in emails means not only sending interesting content, but also sending content that meets the needs of users based on the stage of their purchasing cycle . Variable tags allow you to personalize the content of your emails, improving their segmentation . This is what will make the difference between an email being opened and possibly resulting in a conversion, or being deleted without further consideration.