30 common mistakes in a corporate blog

[shammis606]

A corporate blog is a useful tool for positioning a company in search engines and strengthening its presence on the Internet. However, content creators and editors are not exempt from making mistakes such as the following.

1. Do not include links to social networks. Every blog must display icons for sharing on Facebook, Instagram, Pinterest, LinkedIn and Twitter (of course, these buttons must be chosen according to the theme of the site). In addition, it is important to include links to social networks where the company has a presence.

2. Lack of interaction with visitors. Responding to comments, marketing with stockholder database questions, suggestions and answering messages is essential to building a strong and loyal community of followers.

3. Sell instead of attract. One of the functions of a corporate blog is to attract the prospect in a natural way, instead of harassing him with aggressive marketing campaigns. Therefore, the client should feel that he is part of the family and not just another sales statistic.

4. Inappropriate and ineffective language. The reader must feel that they are being spoken to directly in a friendly manner and that their needs are the most important thing.

5. Misuse of SEO . Key elements include proper use of keywords, personalization of URLs, and eye-catching titles.

6. Lack of promotion of products and services. While not all content should focus on selling, some posts will; the ultimate goal will be to sell and generate profits. This content should always highlight the quality of the catalog of products or services offered.

7. Any type of misleading offer. It is necessary to avoid promotions with hidden clauses and those that compromise the user's information in any way.

8. Lack of a strategy for each objective. The promotion of each product or service must have a well-designed plan that includes dates, tools to be used and general projections.

9. Monotony. It is always a good idea to try out new types of content that will capture new audience segments.

10. A poor call to action. When promoting a product, the information should contain an invitation to take advantage of a deal, subscribe to a certain service, or download a digital gift. Clear buttons should easily direct customers to the next steps.

11. Not building a lasting community. You should keep in touch with your customers and listen to them whenever they have something valuable to offer.

12. Short and very informal posts. Take the time to write imaginative texts that are long enough to capture the attention of those who will enjoy them.

13. Technical errors. Constantly monitoring these details will prevent the reader from clicking on broken links or sending messages to non-current email addresses, among other examples.

14. Lack of constant updating. Publishing posts regularly will help the page rank correctly in search engines and will also keep the reader interested.

15. Lack of originality. All blog content must be unique and contribute something new to the topic at hand, avoiding copying from the competition.

16. Too many widgets on the page. The page should look attractive, but you should avoid adding unnecessary elements, such as visit counters or newsletters unrelated to your activity.

17. The content is not mobile-friendly. The blog needs to be optimized so that it can be read without problems on any device.

18. Not taking advantage of social media. Posting each new entry on Facebook or Twitter helps to make the company known to a larger audience.

19. Lack of style. The stories told on the corporate blog must have a unique and unrepeatable personality; developing a storytelling .

20. Don't try new ideas. What worked yesterday may be obsolete today. So take risks from time to time.

21. Relying on sources of dubious quality. All links included must redirect to highly prestigious pages on the topic in question.

22. Not moderating comments consistently. This can lead to spam proliferating.

23. Disorganized information. Remember to include appropriate tags, such as “Practical Tips,” “New Products,” or “Customer Testimonials,” depending on the topic at hand.

24. Expecting great results in a short time. You need to be patient for your blog to become known on the Internet and generate the expected visits.

25. Talking about many topics at once. It is better to focus on a couple of ideas and develop them appropriately.

26. Don't delegate tasks. Since maintaining a blog requires a lot of effort, it is necessary to divide functions with the work team, from planning topics and writing articles to monitoring social networks.

27. Focusing on absurd trends that have little or nothing to do with the company. If you have a construction company, making a video about the “ Mannequin Challenge ” will only take away from the seriousness of the company’s message, for example.

28. Do not include an email subscription for readers. This way, readers will be notified every time new content is published.

29. Offering too much information about the company that could be used by the competition. It is necessary to inform and entertain, but without revealing any type of strategy or action plan to follow in future campaigns.

30. Absence of internal links. These are important for the proper web positioning of the page and guide the reader to access other sections of the website quickly.