9. Experiment with social copy
Posted: Tue Jan 21, 2025 3:26 am
`
The takeaway here is that you should contribute to the ongoing conversation of your industry at large versus just sitting on the sidelines.
We’ve talked a lot about visuals, but text is yet another ireland business email list opportunity to showcase your brand’s social persona. Use your copy to pique people’s interest and encourage engagement, giving a sort of taste to readers before they click through.
You can look to The Cut for inspiration on this one. Their posts on X (formerly Twitter) always pair perfectly with article link previews, creating a post you can’t help but click.
An X post from The Cut promoting an article on fall trends.
Don’t count out the power of a well-crafted text post. Once you find your brand voice, it can be a prime opportunity for connecting with followers and letting them know exactly who you are.
10. Use social as a teaching tool
Educational and “how-to” content is widely sought after on just about every social network. We surveyed consumers for our 2024 Social Media Content Strategy Report and found that 66% of social users find “edutainment”—content that educates and entertains—to be the most engaging of all brand content. It outranks memes, serialized content and skits.
Posting such content regularly positions you both as a positive resource and a thought leader. The more opportunities to show off your brand’s product or know-how, the better.
The takeaway here is that you should contribute to the ongoing conversation of your industry at large versus just sitting on the sidelines.
We’ve talked a lot about visuals, but text is yet another ireland business email list opportunity to showcase your brand’s social persona. Use your copy to pique people’s interest and encourage engagement, giving a sort of taste to readers before they click through.
You can look to The Cut for inspiration on this one. Their posts on X (formerly Twitter) always pair perfectly with article link previews, creating a post you can’t help but click.
An X post from The Cut promoting an article on fall trends.
Don’t count out the power of a well-crafted text post. Once you find your brand voice, it can be a prime opportunity for connecting with followers and letting them know exactly who you are.
10. Use social as a teaching tool
Educational and “how-to” content is widely sought after on just about every social network. We surveyed consumers for our 2024 Social Media Content Strategy Report and found that 66% of social users find “edutainment”—content that educates and entertains—to be the most engaging of all brand content. It outranks memes, serialized content and skits.
Posting such content regularly positions you both as a positive resource and a thought leader. The more opportunities to show off your brand’s product or know-how, the better.