How does Google's new update affect your digital strategy?

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According to the company, the update aims to help readers find “ the most useful or relevant information for a news story .” But how could this update affect businesses, marketers, and SEO experts?

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The digital world and the era of (dis)information
Since the digital transformation began , we can notice a difference in the way most people search for information, news or some kind of learning.

From television news and newspapers, users began to conduct research on various topics on the Internet.

In this way, they enter a place where, in addition to informative articles, they can absorb knowledge through:
among other various formats.
But while the vast amount of news and information (circulating from numerous different sources) is extremely valuable in understanding different perspectives and constructive opinions on an event, it can be challenging to define whether information is reliable or not – after all, anyone can produce content and publish it online.

This is also because specifically when it comes to france phone number list current news or “hot topics”, we notice a great movement of users and companies that reproduce and replicate these topics and, not always, with all the necessary information.

This has recently led to a lack of trust in the reliability of sources, as well as an uncomfortable feeling that we are not receiving knowledge about everything that is happening in the world.

But this new “often cited” feature can be a huge advantage in helping us organize information on the Internet and avoid misinformation.

First of all, it is essential to reflect on the credibility of your company, brand or business. When I refer to credibility, I want to encourage a thorough analysis of your brand awareness , the way you communicate with your audience and, above all, your authority in your market segment.