SEO Chronicles | Freelance Copywriter

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If you are a freelance writer, you should be aware that your editor's job goes far beyond correcting the grammar and spelling of the article you deliver. In addition to supervising the work of you and several other writers, he or she has to plan and execute Content Marketing strategies that meet SEO requirements and fill relevant information gaps. No easy feat. That's why it's worth implementing the following practices in order to make his or her job easier.

1. Correct the text more than once and then clear your mind

A single correction immediately after finishing writing is ineffective. You should band database correct at least twice and rest for several minutes before doing so. This way you will ensure that your work is completed with a low percentage of errors.

2. Accept work only on subjects you are familiar with

It's not about knowing specifically the topic you're going to write about, but rather about having a perfect command of the field of action to which it belongs. For example, you may not know anything about the legislation in a certain country, but if you are a specialist in law you will surely know which sources to consult and it will be easier for you to understand concepts that would be hieroglyphics for a person without knowledge of the discipline.

This saves the editor from having to correct errors in approach and handling of concepts, and even in style: when a person writes about the subject they master, their writing is more fluid and refined.

3. Don't accept tasks that exceed your abilities

If you are not yet ready to write an ebook or an academic article, do not commit to doing so. It will probably not be well written and he will have to spend time rewriting it instead of making corrections.

4. Ask your questions

There are no absurd questions. Anything that was not clear when accepting the job should be resolved at that time. Every editor prefers to resolve one question rather than correct hundreds of errors in poorly generated content.

5. Perform content curation

This is currently the best strategy to find relevant information to enrich your writing, but make sure you use reliable sources, filter the content very well and avoid making the unfortunate mistake of plagiarizing. Otherwise, you will give your editor much more work.

6. Follow their instructions to the letter

Among the commandments of a content editor is never to ask a freelance writer to write a text without clearly establishing guidelines on style, length, language, keywords, focus, etc. Follow them.

7. Rely on specialized software

A good 2.0 content writer relies on digital tools that optimize his work and, therefore, reduce the editor's work. There are everything from text editors to reference sites, advanced spell checkers, image banks and time managers, among many others.

8. Submit your work before the scheduled date

That way you give him more time to review them with the patience that the task requires.

9. Segment the content to the maximum

Texts divided into subheadings and composed of short paragraphs are easier to read on a screen. In fact, it is one of the characteristics of the user-oriented web writing style that currently dominates content marketing.

10. Don't work too much

Believe it or not, when you work more than you should, you make your editor's job more difficult. Not because you send him more product for editing, but because quantity is not synonymous with quality. When you write tired, you make basic mistakes that you would never make with your "five senses."

11. Accept their criticism

Don't be upset when he reviews your texts and makes the necessary contributions. Remember that, generally, he is part of the planning of the Content Marketing campaign and knows the needs of each content better than you do. There is no point in entering into conflict with him over trivial matters.

12. Read again

Read each text carefully before sending it, not with the aim of correcting it, but with the aim of validating whether it is fluent and meets the requirements established by the editor. In fact, if it is possible for a third party to read it and provide feedback, do not rule out doing so.

Twelve simple practices that will optimize your editor's work and allow you to continue enjoying the advantages of being a freelance writer. Of course, it doesn't hurt to study daily, to keep up to date on topics that you usually work on and those related to digital marketing and content marketing.