To do this, he thinks through which channel and how exactly to present information, where and how to drive traffic to the site. Repackages content for different channels, delivers information in a way that is familiar to the target user. This is a very important component of the work, very capacious and expensive.
Currently, the profession of a content marketer is not standardized. This means that often an employer lists tasks for a content marketer... but for some reason is looking for a content manager. For example, this vacancy most likely requires a talented copywriter with SMM skills:
And here, in addition to the responsibilities of a content marketer, the responsibilities of a copywriter, an SMM specialist, an editor, and a content manager are added:
A content marketer oversees absolutely all content creation denmark email list processes, from planning to evaluating effectiveness.
Most often, a content marketer is compared to a copywriter, commercial editor or content manager. The main difference between these professions is that they involve a limited range of responsibilities. A copywriter writes text, an editor works to improve the quality of materials, and a content manager places finished publications: each of these specialists performs only a certain part of the work on creating content.
IMPORTANT PERSONAL QUALITIES OF A CONTENT MARKETER
Perseverance and attentiveness. A specialist has to work with large volumes of information and without due attention, something important can be overlooked.
Analytical mindset. A content marketer predicts the consequences of projects, evaluates results, and looks for optimal solutions. You can't do without an inclination to analytics.