The first idea: gifts to influencers or seeding
Posted: Tue Jan 21, 2025 3:52 am
Sending products as gifts to influencers for free is probably one of the most original forms of influencer marketing, but the sector has come a long way. Therefore, the strategy must be well considered. If you have a small budget and still want to get product reviews, you can consider free gift sending or even seeding. You can also contact potential collaboration partners without any commitment.
With free gifting or seeding, it is especially important to identify influencers who already know your brand, are fans or belong to your target group. This way you can increase your ROI.
You can find more details in Kolsquare's guide to free gift shipping for influencers on our influencer marketing blog.
It can also be a way to mark the success of the collaboration and say thank you or wish a happy birthday . German fashion blogger and founder of the online magazine Journelles , Jessie Weiß , is working with Agneel for the website's Advent calendar. Together they are giving away an Italian leather bag to one lucky winner. This makes gifting a two-person affair – we love it.
A classic: sponsored content
Sponsoring content on social media is also a classic. Since 67% of marketers use Instagram, you will also find the majority of sponsored content on this platform. Meanwhile, this content must also be tagged as such. Thus, influe engineering directors email lists ncers use the hashtag “#sponsorship” or the tag “ Paid sponsorship ”. This type of collaboration is established with a contract and you can directly communicate to your partners the expectations of the campaign based on your objectives.
Alexandra Stedman has been running The Frugality blog since 2012 , which aims to democratise fashion, lifestyle, culture and interior design in an affordable and stylish way. Like The Sunday Times Style Report, BBC, The Telegraph and Conde Nast Traveller, the website is one of the most trusted in the UK.
For the collaboration with Beauty Pie , the British woman created an Instagram reel in collaboration with makeup artist Julie Jacobs . The post was marked by the creators with “Paid collaboration”, which is really important.
Sponsored content is not only available on social media. Although this may sound a bit old-school, blogs still exist. Influencers and bloggers share content on them outside of social media and third-party algorithms. However, before you pay for blog posts, you should ask for statistics such as the number of visitors . In the case of successful German online magazines such as Journelles , blog sponsorship and product placement can be worthwhile.
With free gifting or seeding, it is especially important to identify influencers who already know your brand, are fans or belong to your target group. This way you can increase your ROI.
You can find more details in Kolsquare's guide to free gift shipping for influencers on our influencer marketing blog.
It can also be a way to mark the success of the collaboration and say thank you or wish a happy birthday . German fashion blogger and founder of the online magazine Journelles , Jessie Weiß , is working with Agneel for the website's Advent calendar. Together they are giving away an Italian leather bag to one lucky winner. This makes gifting a two-person affair – we love it.
A classic: sponsored content
Sponsoring content on social media is also a classic. Since 67% of marketers use Instagram, you will also find the majority of sponsored content on this platform. Meanwhile, this content must also be tagged as such. Thus, influe engineering directors email lists ncers use the hashtag “#sponsorship” or the tag “ Paid sponsorship ”. This type of collaboration is established with a contract and you can directly communicate to your partners the expectations of the campaign based on your objectives.
Alexandra Stedman has been running The Frugality blog since 2012 , which aims to democratise fashion, lifestyle, culture and interior design in an affordable and stylish way. Like The Sunday Times Style Report, BBC, The Telegraph and Conde Nast Traveller, the website is one of the most trusted in the UK.
For the collaboration with Beauty Pie , the British woman created an Instagram reel in collaboration with makeup artist Julie Jacobs . The post was marked by the creators with “Paid collaboration”, which is really important.
Sponsored content is not only available on social media. Although this may sound a bit old-school, blogs still exist. Influencers and bloggers share content on them outside of social media and third-party algorithms. However, before you pay for blog posts, you should ask for statistics such as the number of visitors . In the case of successful German online magazines such as Journelles , blog sponsorship and product placement can be worthwhile.