The following picture will illustrate the process of this exploration: Suppose a comic-loving user is reading the latest baseball comic on the iPad and sees a game advertisement. Since both the game and the comic have a baseball theme, this user was enticed to click on the ad, then download and start playing the game. In this way, the game becomes a part of the user's daily life, just like the comics.
ZH version
At this point, it should be easy to understand why the above-mentioned App types are the best channels for discovering new game players. These apps are not only directly related to games, but also closely related to the lives of Japanese people. As highlighted earlier in this article, this is a key element of a game’s success in the Japanese market.
After reading this article, I believe you have a good understanding of how to plan a game launch strategy, but if you would like to gain more insights and learn about our advertising managers’ experience in launching more than 1,000 new game apps in Japan in the past year, please book a consultation today .
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4 min read
E-commerce industry
customer acquisition
personalization
Brainwashing melodies, hyper-localized content and fast delivery are the three major features of Asian e-commerce companies!
The Asian market continues to grow rapidly , accounting for 70% of global e-commerce sales , which can provide unlimited business opportunities for e-commerce brands who want to expand their business and take it to the next level. Taking South Korea as an example, 75% of e-commerce transactionsAll are completed through mobile devices, and with the rise of live streaming commerce, leading e-commerce companies have also created exclusive service platforms for customers, such as Coupang's cool Coupang LIVE.
"South Korea ranks among the top ten economies in the world. Not only does it have a business market worth US$530 billion and technology-savvy consumers, it is also the largest potential e-commerce market that has not yet been captured by Alibaba or Amazon.