How Audaces transformed the way it works with Bitrix24

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Does your company need to organize its sales process but you don't know how to do it? In today's post, we bring you the success story of Audaces , which used the Bitrix24 platform to structure its sales funnel and generated significant results in the commercial area.

The Audaces
A global leader in technological innovation for the clothing industry, Audaces has been developing solutions that accelerate the creation, development and production of fashion for over 25 years. It is present in over 70 countries, exporting equipment with 4.0 technology and selling its creation software that serves the most diverse areas.

Despite the great structure and technology involved in its product, the company still used old sales methods, accumulating difficulties such as lack of information and revenue predictability.

The problems
Tired of seeing the same problems repeating themselves every month, the Sales Director for Latin America, Luiz Fabiano Passarelli , went in search of a solution that would organize the sector as a whole.

Luiz Fabiano Passarelli in a lecture at the 1st Bitrix24 Tour in Florianópolis.
Luiz Fabiano Passarelli in a lecture at the 1st Bitrix24 Tour in Florianópolis.
In the past, he had already had brief contact with Bitrix24 , but it was only in the testing phase. In his search for improvement, at the end of 2018, he remembered the platform and his conversation with Filipe Bento , our CEO, and that was when he decided to implement Bitrix24 at Audaces .

When he arrived at our office, Passarelli presented the various challenges that the sales department was facing, including the lack of visibility into the sales funnel and difficulties with the previous software , which was causing important jordan telemarketing data information to be lost due to synchronization issues. It was so difficult to use that salespeople were unable to record contact histories with customers.

Other points raised were the prioritization of negotiations, which were organized in a queue and disregarded data, and also the lack of management and real-time control of revenue predictability, consequently, the revenue forecast was based only on “feeling”, since they did not have a dashboard.

Just imagine: you, the sales director who reports to the general managers, have no control over your own department and no access to real-time forecast and results information? Complicated, right? Passarelli came to us with great hope and eager to make the new system work and see his sales department grow and become more productive.

Industry Improvement with Bitrix24
After meetings and alignments between Br24 and Audaces , our experts brought the best features of Bitrix24 to solve the problems presented by the client. After the implementation deadline, the company sees positive results every day.

Bitrix24 platform demo.
Bitrix24 platform demo.
In the first months of using the platform, the improvements were significant:

The sales process is now supported by the tool, with features that speed up activities and make the sales funnel much clearer for everyone;
Indicators are generated easily and in a matter of minutes. Previously this process took about 3 days;
Everyone has access to the complete history of relationships and negotiations with customers;
Salespeople have control over their own goals, and they are also able to achieve them much more frequently;
The team is more engaged, using the platform that is intuitive, completely online and even has a mobile app;
The vision of opportunities is accessible and revenue is more predictable.
In other words, all the problems presented by the client were solved using the tool and its functionalities.

Despite this, the challenges are not over yet. Opportunities for improvement are continuous and we are here to help Audaces and all our clients grow and develop the best solutions for the most diverse situations in everyday work, making the routine more efficient and productive.