Influencer Marketing Ideas for Fashion Brands

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First of all, brand-related hashtags are recommended so that brand-related content can be identified and found as such. This is how you can ultimately increase your brand awareness. It is advisable to take a two-pronged approach: on the one hand, use general hashtags, for example with the name of the fashion brand. On the other hand, it is recommended to use brand-specific hashtags that can even be reused or modified for each influencer marketing campaign. Branded hashtags also increase your brand's online presence and can take advantage of user-generated content.

Fashion retailer Gina Tricot, for example, came up with the hashtag #GinaMyWay so that it can share content created by users and followers on its own profile.


Gina Tricot on Instagram

It is also recommended to use other hashtags from the relevant niche. As Kolsquare shows in the aforementioned study, green fashion with hashtags such as #diy, #slowfashionmovement or #upcycling is particularly popular. You should not dress yourself in foreign or fake feathers and claim something that does not apply to your brands.

Influencer promo codes boost purchases
Codes that work well as a call to action (CTA) are also a successful option for your influencer marketing campaign in the fashion industry . Influencers are often given a code themselves that they can use to shop at a discount on their platform. The influencers then pass on this code or a similar one to their followers, for example via an Instagram story. The online retailer NA-KD pursues this strategy very consistently and successfully. KOLs of all sizes, i.e. micro and macro bloggers, show their audience their favourite pieces from the current NA-KD collection and then give a code for a 20% discount on the entire store for the next 48 hours.


NA-KD on Instagram

Storytelling and events for the MI of fashion brands
Important dates in the calendars of fashion brands are of course the fashion weeks , which are held in different cities especially for autumn/winter and spring/summer. A good story needs to be told for these events. It is also very important to show their collections to as many street style icons and influencers as possible. For many fashion lovers, fashion weeks are a place of longing, because many will never sit in on the actual shows . Instead, they consume the content that is produced around the fashion world during this time.

Retailer H&M came up with something special for the AW 22 presentation: Brasserie Hennes . The collection is inspired by the streets of Paris, where fashion has always been created and celebrated. During fashion week, the entire city is transformed into a catwalk and spectators settle into chairs in the many cafés and bars to “people watch.” H&M embraces this concept and invites you to the Brasserie Hennes. A featured story on H&M continues to showcase content that promises street style inspiration.


Influencer marketing at the heart of fashion
Fashion has reinvented its post-pandemic marketing with influencer marketing: discover all the details in our study to understand this transformation, with a market estimated at $17.1 billion in 2027.

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4 Campaigns: Inspiring and Successful Influencer Marketing Methods

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About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven to partners email database ol that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.

With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.

As a BCorp company, Kolsquare leads the race in Responsible Influence, championing