Optimizing Content Marketing: 10 Keys

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Improve, surpass, perfect… these are some synonyms for the word optimize, which refers to the act of getting something to achieve the best possible results. In this case, that “something” will be our strategy. The work requires perseverance, knowledge and also following some rules to optimize Content Marketing.

Here are 10 key points:

1.- Attractive content. The topic must be of interest and moj database relevance to your audience, such as the statements of a popular figure. However, as important as the message is, it often needs something more than that. And that extra can be achieved with the use of images, infographics, videos, gifs and any other resource that helps you capture readers visually.

2.- Consumable content . At this point, the designer plays an important role, as it is a key element to present understandable content that can be read or seen clearly. To achieve this, choose the appropriate typography, size, text colors, background and separation between lines. It is also important to use precise and clear language, write short paragraphs and include support resources such as diagrams.

3.- Effective content . Content that is located in the right place, so that the user can find it easily. Effectiveness consists of making the content adapt to the formats of the different devices: computer, tablet or cell phone. The programmer will have a fundamental role in carrying it out.

4.- Content within reach . The key is in the design and planning of the site. It is very useful to include a search engine to type words or short phrases and thus find the text, video or file. In addition, this will increase the time spent on your website. For external searches, it is recommended to add keywords to the URL of the content, this way, the Internet user will find you quickly from search engines such as Google.

5.- Presence on social networks . Sharing content on Facebook, Twitter, Vine, etc., is one of the most effective techniques for optimizing Content Marketing. This commitment to the community will allow you to attract visitors and generate connections with your readers. It is advisable to adapt the publications differently for each social network .

6.- Attractive and viral title . This is the hook of our fishing rod. It must be able to generate clicks and, if possible, make your content go viral. Also, try to include the keyword in the title to optimize positioning in search engines. Remember that it must be short, eye-catching and full of meaning.

7.- Schedule : Updating content and publishing consistently are essential. To achieve both qualities, make sure to schedule your posts on your blog, website or social networks. This will keep you updated and strengthen your presence in the digital world, as well as allow you to organize yourself better and create a good content marketing strategy .

8.- Content with SEO technique . Search Engine Optimization: it involves optimizing content to position it in the most important search engines such as Google, Bing or Yahoo. To achieve this, it is essential to meet certain characteristics while producing textual, visual or audio content. In the first option, a quality product must be presented, with adequate length and with keywords integrated in a coherent manner. For the video, it is important to consider its duration, size and definition. While the audio must be clear and interesting. Both the second and third must have a file name that allows them to be located easily.

9.- Monitoring trending content . What are people talking about? What's the latest news? This can't be left out of your site, even if you cover a specific topic. For example, the latest catwalks and new summer outfits should be featured in your fashion magazine. There are tools that will help you learn about trends: Google Trends , Topsy and Facebook Insights, among others. With these mechanisms, it is possible to optimize Content Marketing with specialized software.

10.- Combine with Evergreen content . Evergreen content is content that does not expire, that is, it can be read any day of the year without losing freshness or interest. Therefore, it is not about publishing a news item, a review of an event or a promotion, since it must be perfectly adapted to any moment. This material always responds to recurring themes and offers added value to those interested in them. For example : 10 images of cute cats that you can't stop looking at .

And you, do you already include these keys in your strategy?