Focus on the marketing priorities that matters most

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In 2025, marketing leaders india business email list must focus on a few strategic imperatives to drive sustainable growth in a complex landscape. Building an AI-driven culture, unifying brand messaging, expanding influencer marketing and centering social data are no longer optional but essential.

With resources stretched thin and consumer expectations high, concentrating on these core priorities will empower your team to deliver impact, foster stronger customer connections and stay ahead of rapidly changing demands. By ruthlessly prioritizing what matters most, you can create a resilient strategy that resonates and drives results.

Looking for more guidance on staffing needs, team processes and marketing tech stack optimizations you need in 2025? Read our CMO 2025 content strategy pre-mortem cheat sheet.

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Influencers
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While Facebook may have matured into ‘my parent’s social media’, it still reigns as the most popular network with over three billion monthly active users. It’s a powerhouse of user data and specific targeting for marketers. Maximizing its full potential lies in tracking the right metrics that provide actionable insights for driving strategy and growth.

Meta sometimes removes or changes Facebook metrics as the platform and user habits evolve. Gone are the days when only followers and likes mattered; now, you need to think about engagement, views and conversions, which come in various forms.