In the US, the Americans with Disabilities Act (ADA) sets digital accessibility requirements for several industries. There are already lawsuits alleging violations of this law, with companies being ordered to pay large severance payments.
So, above all, following WCAG guidelines will help your company comply with ADA and avoid legal costs, in case you operate in the United States.
In Latin America, the situation is not very different: although there has not yet been much progress in this regard, there are already some laws that include digital accessibility in some sections .
In Mexico, for example, we find the Federal Telecommunications and Broadcasting Law . In its section on "Universal Digital Inclusion Policy", it gives companies the responsibility of helping the most austria phone number list vulnerable populations have access to the sea of knowledge that is the Internet, including those people with disabilities.
WACG has a list of practices to apply to web content, but to start, there are some simple improvements that you should implement and make standard from now on:
include subtitles in all videos;
include alternative text on all images;
offer text and/or audio options for all non-text content;
use content that can be presented in different ways without losing context;
have all functionalities accessible by keyboard;
not include elements/forms known to cause controversy;
provide ways to help users navigate;
allow screen readers to review a website for a visually impaired user.
Investing in digital accessibility is not just a good SEO practice or an improvement in user experience, but it is a way to position your company as a brand that truly cares about, supports, encourages and puts diversity and inclusion into practice.