How social media users want brands to post content on LinkedIn.
In addition to considering which of your networks are most active, focus on what types of content consumers are looking for as a whole across networks. Industry trends can shift and fade quickly for each network, so it’s also important to have a pulse on where social is going. For example, short-form video is currently king, which means indonesia business email list that social networks that support and promote that format will likely continue to see growth.
Repurposing content for social media also means you need to consider where it’ll be posted. The right channel makes all the difference—how you tell the story is equally as valuable as the story itself. Your repurposing strategy needs to consider audience network preferences, along with your social goals for the year.
For example, if your audience is largely active on LinkedIn and one of your goals is to increase visibility on that network, then you’ll want to consider how best to repurpose content that’ll get more eyes on your feed.
While LinkedIn is a great space for sharing thought leadership content, be sure to think about what else social media users want to see on that channel. This will help you increase visibility on that network and improve social follower retention as well.