10 ways PR can improve your content marketing
Posted: Tue Jan 21, 2025 4:26 am
Consumer behavior has changed dramatically in a short period of time, and with it new purchasing habits have emerged. What we do know is that consumers are tired of being constantly interrupted by ads, which is why the use of ad blockers, searching for product prices on different websites, and asking third parties for opinions has increased, making it imperative that marketing efforts change.
The role of PR is also different, intervening and improving directly in the management of information to achieve greater effectiveness when communicating the message that is to be sent. The vk database idea is to create relationships through a series of actions that project a favorable image of the company. Inbound Marketing also works by attracting consumers through activities that influence the reputation of advertisers. Let's see how the former intervene with the latter.
10 ways PR can improve Content Marketing.
1.- Strengthens relationships with the public and buyer personas: PR works through ways to improve both the business environment and to bring utility to people's lives while making these actions known. These create an excellent basis for the creation of quality content that can add value to these people and solve problems.
2.- They help to have a greater reach : through new channels, the acquisition of potential clients increases, which generates more sales in the short or medium term.
3.- It allows for a better contribution of useful content : through PR, it is possible to define the attitude of groups towards organizations. Knowing this, it is also easier to determine what content can be shared, both to provide usefulness and to strengthen one's own image.
4.- Significantly improve crisis management: PR allows companies to find solutions to these types of situations. Even if marketing strategies are planned, they are not exempt from difficult situations and crises. That is why knowing how to combine these strategies with communication strategies will help send an appropriate message to all sectors involved in a difficult situation.
5.- They help to tell stories better : storytelling is one of the main strategies used by PR to reach people. When you need to prepare the ground for any speech, connecting emotionally with the audience is key and storytelling fits like a glove. Knowing how to tell a story is key to achieving this much desired connection, since people feel more affinity when they hear them than when they see the results of reports and notes.
6.- They soften the impact of the reputation that the company or its products obtain : nowadays, it is the consumers who describe how good or bad a product, company or service can be. With their opinions and how quickly these are spread through social networks and the Internet, they are the ones who build or destroy their reputation. Therefore, PR combined with an adequate content strategy favors these opinions.
7.- A long-term vision : PR looks beyond and works on a vision of the future of companies. This is what should guide communication strategies, of course, making changes along the way, but without losing sight of short, medium and long-term objectives.
8.- They are an excellent complement to offline activities : marketing is increasingly focusing on the digital world. However, offline activities, such as press releases (to give an example), should not be overlooked . Therefore, PR allows us to cover both online and offline media.
9.- They help build brand credibility : Communication strategies seek to generate a desire to buy. The PR plan is concerned with creating and maintaining a favorable image of the products or services. Having experts and influencers who spread a beneficial opinion about the brand will increase potential customers' curiosity and desire to purchase it.
10. They work to create a favorable opinion from within : it is impossible to sell a product if the person promoting it does not believe in it. PR works on opinions and points of view from within the organization so that each of its members believes in the brand and projects that confidence.
It is quite clear that there is a convergence between the two and the idea that PR competed with marketing is becoming increasingly outdated. A company that looks to the future will struggle to keep its vision clear and will look for ways to combine both to achieve great results.
The role of PR is also different, intervening and improving directly in the management of information to achieve greater effectiveness when communicating the message that is to be sent. The vk database idea is to create relationships through a series of actions that project a favorable image of the company. Inbound Marketing also works by attracting consumers through activities that influence the reputation of advertisers. Let's see how the former intervene with the latter.
10 ways PR can improve Content Marketing.
1.- Strengthens relationships with the public and buyer personas: PR works through ways to improve both the business environment and to bring utility to people's lives while making these actions known. These create an excellent basis for the creation of quality content that can add value to these people and solve problems.
2.- They help to have a greater reach : through new channels, the acquisition of potential clients increases, which generates more sales in the short or medium term.
3.- It allows for a better contribution of useful content : through PR, it is possible to define the attitude of groups towards organizations. Knowing this, it is also easier to determine what content can be shared, both to provide usefulness and to strengthen one's own image.
4.- Significantly improve crisis management: PR allows companies to find solutions to these types of situations. Even if marketing strategies are planned, they are not exempt from difficult situations and crises. That is why knowing how to combine these strategies with communication strategies will help send an appropriate message to all sectors involved in a difficult situation.
5.- They help to tell stories better : storytelling is one of the main strategies used by PR to reach people. When you need to prepare the ground for any speech, connecting emotionally with the audience is key and storytelling fits like a glove. Knowing how to tell a story is key to achieving this much desired connection, since people feel more affinity when they hear them than when they see the results of reports and notes.
6.- They soften the impact of the reputation that the company or its products obtain : nowadays, it is the consumers who describe how good or bad a product, company or service can be. With their opinions and how quickly these are spread through social networks and the Internet, they are the ones who build or destroy their reputation. Therefore, PR combined with an adequate content strategy favors these opinions.
7.- A long-term vision : PR looks beyond and works on a vision of the future of companies. This is what should guide communication strategies, of course, making changes along the way, but without losing sight of short, medium and long-term objectives.
8.- They are an excellent complement to offline activities : marketing is increasingly focusing on the digital world. However, offline activities, such as press releases (to give an example), should not be overlooked . Therefore, PR allows us to cover both online and offline media.
9.- They help build brand credibility : Communication strategies seek to generate a desire to buy. The PR plan is concerned with creating and maintaining a favorable image of the products or services. Having experts and influencers who spread a beneficial opinion about the brand will increase potential customers' curiosity and desire to purchase it.
10. They work to create a favorable opinion from within : it is impossible to sell a product if the person promoting it does not believe in it. PR works on opinions and points of view from within the organization so that each of its members believes in the brand and projects that confidence.
It is quite clear that there is a convergence between the two and the idea that PR competed with marketing is becoming increasingly outdated. A company that looks to the future will struggle to keep its vision clear and will look for ways to combine both to achieve great results.