YouTube advertising statistics for 2022
Posted: Tue Jan 21, 2025 4:27 am
Content marketing is working well on YouTube. After all, the Google-owned company has a payment model that works for creators and a fair and extensive creator fund. Click here to see YouTube's revenue stats for this year.
Many brands rely on paid advertising on YouTube in addition to influencer marketing , with Apple and Disney being the top YouTube advertisers in 2021. In line with the overall average age on YouTube, the advertising audience is also between 24 and 34 years old . If you advertise on YouTube, you have the potential of 51.8% of all internet users in the world, according to the Digital 2022: Global Overview Report .
These data are also interesting:
2.56 billion people you can potentially reach with YouTube advertising.
Men are YouTube's largest advertising audience, and they're also between the ages of 25 and 34 .
Most YouTube users come from India , which is also the largest advertising audience, followed by the United States.
YouTube's global advertising revenue in 2021 was $ 28 billion .
Interested in more numbers? On the Kolsquare blog, we provide sta vice president software email database tistics on all social networks, such as Instagram, TikTok or Facebook. You can also download our own original studies on influencer marketing for free – just click on the link.
Guide to YouTube influencer marketing
YouTube, the father of the creative economy since 2005, remains a global force. Find out why it remains a powerful platform for your influencer campaigns, as the world’s second-largest search engine and a pioneer in revenue sharing with creators, defying critics of its relevance.
Download now
About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.
Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.
With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.
As a BCorp company, Kolsquare leads the race in Responsible Influence, championing transparency, ethical practices and meaningful collaborations that inspire positive change.
Since October 2024, Kolsquare is part of the Team.Blue group, one of the largest private technology companies in Europe and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together more than 60 successful brands in web hosting, domains, e-commerce, online fulfillment, lead generation, app solutions and social media.
Many brands rely on paid advertising on YouTube in addition to influencer marketing , with Apple and Disney being the top YouTube advertisers in 2021. In line with the overall average age on YouTube, the advertising audience is also between 24 and 34 years old . If you advertise on YouTube, you have the potential of 51.8% of all internet users in the world, according to the Digital 2022: Global Overview Report .
These data are also interesting:
2.56 billion people you can potentially reach with YouTube advertising.
Men are YouTube's largest advertising audience, and they're also between the ages of 25 and 34 .
Most YouTube users come from India , which is also the largest advertising audience, followed by the United States.
YouTube's global advertising revenue in 2021 was $ 28 billion .
Interested in more numbers? On the Kolsquare blog, we provide sta vice president software email database tistics on all social networks, such as Instagram, TikTok or Facebook. You can also download our own original studies on influencer marketing for free – just click on the link.
Guide to YouTube influencer marketing
YouTube, the father of the creative economy since 2005, remains a global force. Find out why it remains a powerful platform for your influencer campaigns, as the world’s second-largest search engine and a pioneer in revenue sharing with creators, defying critics of its relevance.
Download now
About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.
Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.
With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.
As a BCorp company, Kolsquare leads the race in Responsible Influence, championing transparency, ethical practices and meaningful collaborations that inspire positive change.
Since October 2024, Kolsquare is part of the Team.Blue group, one of the largest private technology companies in Europe and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together more than 60 successful brands in web hosting, domains, e-commerce, online fulfillment, lead generation, app solutions and social media.