3 social media community management examples from real brands
Posted: Tue Jan 21, 2025 4:28 am
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CRM Integrations: Link inbound messages to database contact profiles in Salesforce, Marketo or Microsoft Dynamics 365 to provide superior customer service.
Thriving brand communities bring people together over a shared connection to a company’s mission, vision or goals. Learn how to translate your business needs into a thriving fan base with these three social media community management examples:
1. Oatly
Oatly started their TikTok account in October 2022. Less than six months later, they have more than 600,000 followers and 8.5 million Likes on the platform.
“We leverage a lot of the organic conversations that happen about Oatly on TikTok,” says Perez. “It’s given people a new way to communicate with us. There are so many of our fans on TikTok that we weren’t able to reach until now. It’s a new touchpoint that proves the value of being where your fans are.”
The brand’s approach to social media community management helps grow their account by capitalizing on every opportunity to showcase their personality. In some situations, the comments they leave on other accounts receive the same amount of attention as their own posts.
For example, when UK comedian Simon David shared a video poking fun at the Oatly theme song printed on the side of their cartons, the brand was quick to act in the comments.
CRM Integrations: Link inbound messages to database contact profiles in Salesforce, Marketo or Microsoft Dynamics 365 to provide superior customer service.
Thriving brand communities bring people together over a shared connection to a company’s mission, vision or goals. Learn how to translate your business needs into a thriving fan base with these three social media community management examples:
1. Oatly
Oatly started their TikTok account in October 2022. Less than six months later, they have more than 600,000 followers and 8.5 million Likes on the platform.
“We leverage a lot of the organic conversations that happen about Oatly on TikTok,” says Perez. “It’s given people a new way to communicate with us. There are so many of our fans on TikTok that we weren’t able to reach until now. It’s a new touchpoint that proves the value of being where your fans are.”
The brand’s approach to social media community management helps grow their account by capitalizing on every opportunity to showcase their personality. In some situations, the comments they leave on other accounts receive the same amount of attention as their own posts.
For example, when UK comedian Simon David shared a video poking fun at the Oatly theme song printed on the side of their cartons, the brand was quick to act in the comments.