Perform local on-page optimizations

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Now it's time to apply on-page SEO. Just like in traditional SEO strategies, you should:

create meta descriptions that capture the user's attention and reinforce the location of the business.
After all, the essential difference between local SEO and traditional SEO strategies is location-based search intent, where users consider physical locations to make a purchase.

Once you've updated your product or category pages, it's time to update the rest of your website. To help Google crawlers understand the localization of your pages, you should:

Place a Google Maps widget in the footer with cameroon phone number list your business location. If you only sell online, use your headquarters address;
create a page describing each store and its location;
use location-related terms in home page meta tags whenever possible;
create a blog with product and placement related tips.
Step 6 - Don't forget to use your Google business profile
Despite not being an actual part of your website, Google Business Profiles are 100% integrated with your domain and should be used to drive traffic to brick-and-mortar businesses.

Keep your Google Business Profile up to date with the following information and optimize it for local searches:

responses to comments and ratings.
How it all comes together: a real-life example from Rock Content
Rock Content is a global leader in content and has over 2,500 clients, many in the US, Brazil and Mexico, comprising companies large and small.

To help you understand how an SEO strategy works for a local retailer, check out this example of a real small business. For contractual reasons, we can't mention their name.