Identify your strengths and weaknesses.
Posted: Tue Jan 21, 2025 4:32 am
Any marketing plan starts with a deep understanding of the company's current situation. This helps:
Assess market opportunities.
Consider threats that may prevent you from achieving your goals.
Key metrics for analysis
Target audience (TA) analysis
Who are your clients?
What are their problems and needs?
What channels do they use to search for information?
Market Situation Assessment
Current trends in the industry.
Behavior of competitors: their strengths and venezuela phone number list weaknesses, advertising strategies.
Market saturation level.
SWOT analysis
This tool will help you structure your data:
S (Strengths) - strengths.
W (Weaknesses) - weaknesses.
O (Opportunities) — opportunities.
T (Threats) — threats.
The main difficulties at the analysis stage
Lack of data.
If a company doesn't conduct systematic analytics, it may be difficult to get a complete picture. Solution: Use third-party research or customer surveys.
Assess market opportunities.
Consider threats that may prevent you from achieving your goals.
Key metrics for analysis
Target audience (TA) analysis
Who are your clients?
What are their problems and needs?
What channels do they use to search for information?
Market Situation Assessment
Current trends in the industry.
Behavior of competitors: their strengths and venezuela phone number list weaknesses, advertising strategies.
Market saturation level.
SWOT analysis
This tool will help you structure your data:
S (Strengths) - strengths.
W (Weaknesses) - weaknesses.
O (Opportunities) — opportunities.
T (Threats) — threats.
The main difficulties at the analysis stage
Lack of data.
If a company doesn't conduct systematic analytics, it may be difficult to get a complete picture. Solution: Use third-party research or customer surveys.