IKEA holiday showing a tiny evergreen tree adorned with a Christmas ornament.
Posted: Tue Jan 21, 2025 4:56 am
For example, IKEA leveraged early japan business email list holiday marketing with print and social ads that promoted their early sales with cheeky images of holiday trees not yet big enough to hold ornaments.
Start your research by reviewing your 2023 campaigns and assessing what worked well and what didn’t. What can you learn from? From there, dive into expert sources on 2024 holiday trends (just like this article!) and review the competitive landscape.
As you develop your 2024 campaign, be sure to plan out content scheduling and map out key dates (holidays themselves, Black Friday, etc.). Having posts ready to go and scheduled in advance will ensure smooth sailing during the busiest holiday shopping times.
Create holiday-themed visuals and posts
Part of the reason those holiday decor discussions start earlier each year is that people love getting into the spirit of the season. From ugly holiday sweaters to themed food, many people adjust some part of their lives each year to fit the “theme.” Your brand’s social media content is no exception.
Craft static posts and videos that feature holiday motifs, color palettes and themes. It’s a good idea to ensure each one fits into your overall holiday aesthetic for the year so your audience gets a cohesive experience with each piece of content you post. Make sure these posts follow your brand guidelines, yet are distinct from the rest of your content this year.
In this example, Target incorporates their dog mascot, Bullseye, into animated, holiday-centric video posts.
Target holiday ad featuring dog mascot Bullseye and a snow globe.
Start your research by reviewing your 2023 campaigns and assessing what worked well and what didn’t. What can you learn from? From there, dive into expert sources on 2024 holiday trends (just like this article!) and review the competitive landscape.
As you develop your 2024 campaign, be sure to plan out content scheduling and map out key dates (holidays themselves, Black Friday, etc.). Having posts ready to go and scheduled in advance will ensure smooth sailing during the busiest holiday shopping times.
Create holiday-themed visuals and posts
Part of the reason those holiday decor discussions start earlier each year is that people love getting into the spirit of the season. From ugly holiday sweaters to themed food, many people adjust some part of their lives each year to fit the “theme.” Your brand’s social media content is no exception.
Craft static posts and videos that feature holiday motifs, color palettes and themes. It’s a good idea to ensure each one fits into your overall holiday aesthetic for the year so your audience gets a cohesive experience with each piece of content you post. Make sure these posts follow your brand guidelines, yet are distinct from the rest of your content this year.
In this example, Target incorporates their dog mascot, Bullseye, into animated, holiday-centric video posts.
Target holiday ad featuring dog mascot Bullseye and a snow globe.