What you need to define before creating a website for your company

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According to research by Ebit/Nielsen, carried out in partnership with Elo, online sales revenue in Brazil rose 47% in the first half of 2020. In total, more than 90 million orders were made between January and June, totaling more than R$38 billion reais.

If you haven't created a website for your company yet or need to modernize it, we've put together what you need to define before creating one to ensure a successful strategy. Despite the impressive numbers, it is estimated that around 40% of Brazilian companies still don't have a website, and among micro-businesses the number is even higher. So a website can make you stand out in the market. What are you waiting for? Check out the post and start planning a website for your company now!

What features should a website have (be responsive, easy contact information, etc.)
Although each business requires a specific website, there are some features that must be present in any website. The first of these is responsiveness. More and more users are browsing the internet via cell phones and tablets, rather than computers. Therefore, it is essential that your website can adapt to different screen formats, offering a comfortable experience for each one.

Navigation should be intuitive, that is, it should be user-friendly for visitors. Your company's website should be easy to navigate, with services and products easy to find.

Contact and location information should also be clear Cayman Islands Phone Number Lead and easy to find. You can include a contact page in the menu or place key information in the footer of each page.

Remember that if your website visitors have trouble finding contact information, products, and services, they’re likely to look elsewhere for them. So make sure you’re providing clarity, ease, and a good user experience.

What you need to define before creating a website for your company
Now that you understand what every website needs to have, you need to define the specific aspects of your website. Answering these questions will help you communicate your business needs to designers and programmers and ensure the best option for your company's website.

What is the purpose of the website for your company?
What do you want to achieve by creating a website for your business? To get users to schedule a visit to your business? To get them to buy from your e-commerce site? To get them to fill out a form? All of this must be considered when defining what type of website will meet the needs of your business .

An e-commerce site, for example, is completely different from an institutional website, just as a sales page for digital products is different from a physical product. The choice of platform, visual identity and other aspects of the site depend on the definition of its purpose.

How do you intend to grab the user's attention?
The visual aspect is the first thing that catches the user's attention when they enter your website. An attractive design, an intuitive interface and easy navigation are some of the secrets to keeping the user browsing for longer.

To reinforce your brand, your website must be in line with your company's visual identity and the tone of voice of your communication. The choice of colors, images and the way you will communicate with your audience must be defined before starting work.

How can your content be original and interesting?
After the visual aspect comes the content. It is the driving force behind your entire strategy. It must be clear, accessible, and relevant to your target audience, and open to helping the user navigate the entire path to closing the sale.

To ensure the best experience, always keep it updated with original and relevant content. Offer blog posts, rich materials and connect to your social networks so that the user stays longer browsing the site. Preferably, optimize the texts for SEO, allowing your site to be identified by search engine robots, such as Google.