Boost lead generation with interactive experiences

[asikurrahmanshuvo]

Screenshot of the first issue of The Beat
Rock Content launched The Beat in early 2022 to provide relevant information to marketing and sales people, not to sell. We bring weekly, every Friday, trends and tips for our US audience, like this article you are reading now. As a result: subscriber growth is at a double-digit percentage per month and the email open rate is much higher than the promotional ones we send to our base. That's relationship building!

And more than that: as publishers, Ion allows us to track every move our audience makes within the newsletter to know what they engage with the most and even have questionnaires to understand their jordan phone number list problems and views, so our content team can provide more and more content based on the real problems and doubts of the audience. More than a relationship, it’s a conversation. All based on data.

Now, another interesting example is this interactive ebook we created in 2021. Ebooks are not new, marketers have been using them for years.


What's special about this ebook? It's interactive. It will gradually gather information that will be used to personalize the content within the experience, making it more relevant to each reader's profile and preferences rather than just having the usual form gate to download a static PDF.

This interactive ebook allows us to understand how people engaged with it, which chapters each individual reader read, and what were the most popular sections of the material.

All data captured in these experiences is sent to Hubspot in real time. Within Hubspot, we can enroll each contact in a specific nurturing sequence based on what we learned from them.

Our strategy summarized step by step:

By using interactive content, we increase awareness and engagement with content at the top of the funnel. Our content journey leverages a frictionless, progressive data capture strategy that will personalize content and achieve a higher conversion rate.

We can also qualify leads and send them to our sales team at the right time and with the information they need to effectively continue the conversation where marketing left off.