Adaptation of messages
Posted: Tue Jan 21, 2025 5:11 am
For each customer segment, based on their interests and needs, we must adapt the tone, offers and promotions.
A good strategy that you as a company could implement is to make the customer feel directly involved in your brand .
For example, including it at some point in the creative process, such as customizing the product or collaborating on the brand slogan. There are endless possibilities that you can use to make the consumer actively participate .
You also have the option of carrying out specific actions, focused only on a segment of your buyer persona . This involves accompanying a specific type of client at a special moment for them.
The aim of this action is to improve the consumer experience , ascroatia whatsapp resource well as the relationship at a given time and place. Actions such as sponsorship fit perfectly into this type of action.
4. Interaction
Communication must cease to be unilateral and become bidirectional, since we seek a response from our clients at all times.
For this reason, it is not enough to just send an email and end the action, you must request their feedback, using an email or another channel that allows you to receive their comments, suggestions and even criticisms, you have to listen to everything ... that is the essence!
A simple recommendation or even a claim can contribute to creating value. They do not have to include special actions.
In a relational marketing strategy, one of the main objectives must be interaction with the customer. Your potential customer is on social networks, blogs, digital media, etc. Look for them, comment, retweet, show them that there is a human presence behind that brand that interests them.
The interaction you manage to establish will allow you to create a bond, as well as the opportunity to learn more about your clients , such as their interests, their tastes, among other things. In this way, you will be able to offer them exactly what will interest them.
Through relational marketing we can further personalize each offer , creating tailored emails containing exclusive promotions.
Similarly, we must be very careful, since considering the customer as king does not mean that we should harass him through social networks, email and mobile, but rather analyze his previous interactions, the opinions he has expressed and the purchases he has made.
Based on this information, the brand must choose the most appropriate channel to communicate with them and, above all, do so at the most appropriate time.
In short, with all these actions you will be attracting and retaining your customers, thus fulfilling two of the main commandments of Inbound Marketing .
A good strategy that you as a company could implement is to make the customer feel directly involved in your brand .
For example, including it at some point in the creative process, such as customizing the product or collaborating on the brand slogan. There are endless possibilities that you can use to make the consumer actively participate .
You also have the option of carrying out specific actions, focused only on a segment of your buyer persona . This involves accompanying a specific type of client at a special moment for them.
The aim of this action is to improve the consumer experience , ascroatia whatsapp resource well as the relationship at a given time and place. Actions such as sponsorship fit perfectly into this type of action.
4. Interaction
Communication must cease to be unilateral and become bidirectional, since we seek a response from our clients at all times.
For this reason, it is not enough to just send an email and end the action, you must request their feedback, using an email or another channel that allows you to receive their comments, suggestions and even criticisms, you have to listen to everything ... that is the essence!
A simple recommendation or even a claim can contribute to creating value. They do not have to include special actions.
In a relational marketing strategy, one of the main objectives must be interaction with the customer. Your potential customer is on social networks, blogs, digital media, etc. Look for them, comment, retweet, show them that there is a human presence behind that brand that interests them.
The interaction you manage to establish will allow you to create a bond, as well as the opportunity to learn more about your clients , such as their interests, their tastes, among other things. In this way, you will be able to offer them exactly what will interest them.
Through relational marketing we can further personalize each offer , creating tailored emails containing exclusive promotions.
Similarly, we must be very careful, since considering the customer as king does not mean that we should harass him through social networks, email and mobile, but rather analyze his previous interactions, the opinions he has expressed and the purchases he has made.
Based on this information, the brand must choose the most appropriate channel to communicate with them and, above all, do so at the most appropriate time.
In short, with all these actions you will be attracting and retaining your customers, thus fulfilling two of the main commandments of Inbound Marketing .