You need to understand the types of customer data

[asikurrahmanshuvo]

Looking more specifically at email, Sparkpost’s report showed that 76% of marketing leaders think their email marketing program has had a positive impact on business in 2021, up from 58% in 2020.

Additionally, 34% of leaders said they are increasing their email marketing-related KPI metrics to reflect their company’s reliance on this digital channel.

This suggests that despite the current challenges in collecting marketing data, this channel remains highly profitable for businesses, especially when combined with others, as mentioned above.

Okay, so your company is already using email to generate revenue as part of its marketing efforts, but what exactly do you need to know about privacy policies to adjust your strategy?

First, we need to go through a quick overview of the different data types.

Zero-party data
We are talking about when the user voluntarily slovenia phone number list and intentionally shares their information with you.

An example is interactive content – ​​when the user completes a quiz or assessment on a page of your website and then also provides their email address to collect the results.

Communication preference pages, phone numbers, or landing pages and surveys on social media are other examples.

First-party data
Also known as 1P data, this is the information you collect from your customers’ interactions and behaviors.

Examples include website activity, purchase history, email engagement (email opens and clicks), and customer feedback program scores.