What type of website for your business: Landing Page

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We are specialists in the field of designing, implementing and maintaining websites , but we are aware that many brand owners still shudder at the word "website"! That is why our today's post is addressed to those who want to exist on the web, but do not really know what they really expect from their website. Today we will look at the four most popular types of websites: landing page, standard website, online portal and online store and break them down into their components, so that you know which direction you should go with your brand.

Types of websites

What type of website to choose? Landing page, website, internet portal or online store?
In choosing the right type of website, the most important thing is to think carefully about its purpose. This is where you should start, which is why we start our table from this point. The other features will also be very important to you, but the purpose of the website mainly determines its type.

Landing page

Landing Page - what is it and for whom?
What does Landing Page mean?
Landing Page, literally translated means "landing page", because it is very often the first place where our potential customer lands after clicking on an ad. Landing Page is a single-tab, specially designed website, the main and honduras telemarketing data often only goal of which is to acquire customers or leads. That is why such a page is very often saturated with a call to action (Call to Action) in the form of, among others, numerous buttons and sections aimed at presenting the advantages of a given promotion or product in the best possible way.

Features that distinguish a Landing Page from other types of pages.
Landing Page always has only one subpage, it does not have tabs such as: "Contact", "Offer", "Blog", "About us", etc.
It focuses on promoting one specific service, product, promotion, campaign or event.
It has one specific goal: acquiring customers (leads) or achieving a specific conversion, such as signing up for a newsletter, filling out a contact form, or making contact.
Landing Page Advantages
One of the main advantages is the scale of the project when creating a Landing Page - the process of creating such a page is definitely the shortest compared to other types of websites. Consequently, creating an LP is often the cheapest solution that can still be very effective in its narrow scope.

As we have mentioned many times in our posts, creating a website in any form is a two-way process . This means that both parties should contribute to the project: the agency and the client. When creating a Landing Page, the client's input is the least , because there are relatively few guidelines and materials.

A landing page, compared to an online store or portal, is a significantly smaller and "lighter" form of a website, so with proper optimization it can load much faster and requires almost no technical support in its operation.

Landing Page Disadvantages
On the web, as in nature - something for something. The fact that the Landing Page is relatively "contentless" means that its positioning possibilities in Google search results are much smaller . And appearing at the top of the search results is difficult.

As we have already mentioned, LP is a single-tab website, so it does not have functionalities such as a product catalog or blog/news , which results in not only SEO limitations, but also limited communication with the audience.

Landingi are "light" websites, which is a plus, but this lightness results, among other things, from very limited possibilities of integration with systems such as CMS. Moreover, any expansion of such a website in the future may turn out to be impossible or very difficult, due to the low scalability of such a project .

Also looking from the perspective of the recipients, the Landing Page, unless it leads to our main website, is the least "credible" form of branding . LP is relatively easy to create, so if our landing page does not redirect or point to our main website - it can often be considered "unreliable" by the recipients, especially if its main goal is to call to buy a given service or product.

Who will benefit from a Landing Page?
In fact, Landing can be a great solution for any company, regardless of its size, industry or form of communication with the audience - as long as it is not the main and only website of the brand .

A landing page can also be a bridge between no page and a full website. Because it is created faster, you can place it in the target page location, start positioning it (build domain history, first hits from Google), and in the meantime work on a regular website/portal/store.

So, regardless of your industry and whether:

You are the owner of a small service business
You are responsible for marketing in a large enterprise
You run a sole proprietorship
Even if your company already has a proper website, you should definitely consider a Landing Page.