Worst days to post on Instagram for Schools & Education:

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Wednesdays from 2 to 4 p.m. and 9 p.m.
Best days to post on Instagram for Schools & Education:
Wednesdays
Sundays
Based on Sprout Social data, a graph of data that gives you the best times to post on Instagram for the schools & education industry in 2024.
Universities, higher education institutions macau business email list and schools saw a significant increase in high engagement times on Instagram compared to last year’s analysis. Keep in mind that some schools manage multiple social profiles (per college, athletics, etc.) to meet these needs and effectively target distinct audiences at the right time.

High opportunities for engagement for schools reflect a typical school day plus evening hours. Mondays through Fridayys see consistent engagement from 10 a.m. until about 6 p.m. However, the hours with the highest engagement and therefore the best time to post on Instagram for schools are Wednesdays from 2 to 4 p.m. and again at 9 p.m.

From highlighting student life to sharing school updates, a social media strategy for schools needs to fulfill various purposes: from engaging with students past, present and future, to keeping a pulse on brand health.

Schools and education social media resources
15 ways to use social media for education
University branding: How to build your school’s brand on social media
Higher ed playbook: Using social to unite your university
Best times to post on Instagram for travel & hospitality