What is the difference between B2B and B2C?
Posted: Sat Dec 21, 2024 4:52 am
How to Apply Content Marketing in B2B Businesses
In recent years, Content Marketing has become one of the strategic pillars of brands worldwide and usually accompanies other marketing strategies within a digital campaign.
Content Marketing is a strategic approach that focuses on creating and canadian biotechnology email list distributing valuable, relevant and consistent content with the goal of attracting and retaining a specific target audience, according to the Content Marketing Institute.
But, you may be wondering if we can categorize Content Marketing depending on the business focus . The answer is yes and they are surely terms that you have already heard: B2B and B2C.
If you are a marketer or have been interested in the topic, you have probably noticed that there is a big difference between B2C and B2B businesses. In simple terms, B2C refers to a business-to-consumer commercial transaction and B2B, when there is a business-to-business transaction.
Now, I will explain the main differences between B2B and B2C:
B2B Business
Small target
Specific needs are sought to be resolved within the organization
The relationships are long because they are usually significant level purchases.
Efficiency is sought
The purchasing decision goes through different levels within an organization
The purchase is more rational than emotional since it goes through a process of analysis within the organization.
The language is more specialized
B2C Business:
Massive target
Purchasing relationships are usually quick
The purchase of products or services is centered on desires
The purchase decision is based on desires and emotions
They are short relationships
The B2B Content Marketing Strategy
Now that I have listed the main differences between B2B and B2C, you may be wondering if applying Content Marketing to B2B businesses works.
According to a survey conducted by Forrester, 98% of B2B companies conduct Internet searches to select their suppliers:
So, if you set out to create a content marketing strategy you will be closer to generating leads.
In recent years, Content Marketing has become one of the strategic pillars of brands worldwide and usually accompanies other marketing strategies within a digital campaign.
Content Marketing is a strategic approach that focuses on creating and canadian biotechnology email list distributing valuable, relevant and consistent content with the goal of attracting and retaining a specific target audience, according to the Content Marketing Institute.
But, you may be wondering if we can categorize Content Marketing depending on the business focus . The answer is yes and they are surely terms that you have already heard: B2B and B2C.
If you are a marketer or have been interested in the topic, you have probably noticed that there is a big difference between B2C and B2B businesses. In simple terms, B2C refers to a business-to-consumer commercial transaction and B2B, when there is a business-to-business transaction.
Now, I will explain the main differences between B2B and B2C:
B2B Business
Small target
Specific needs are sought to be resolved within the organization
The relationships are long because they are usually significant level purchases.
Efficiency is sought
The purchasing decision goes through different levels within an organization
The purchase is more rational than emotional since it goes through a process of analysis within the organization.
The language is more specialized
B2C Business:
Massive target
Purchasing relationships are usually quick
The purchase of products or services is centered on desires
The purchase decision is based on desires and emotions
They are short relationships
The B2B Content Marketing Strategy
Now that I have listed the main differences between B2B and B2C, you may be wondering if applying Content Marketing to B2B businesses works.
According to a survey conducted by Forrester, 98% of B2B companies conduct Internet searches to select their suppliers:
So, if you set out to create a content marketing strategy you will be closer to generating leads.