As a country that both sends and receives travelers, activities related to the tourism industry have greater weight, followed by clothing, electronic products, books, etc.
57% of e-commerce revenue comes from Spanish websites, which gives us an idea of how powerful this industry is in our country.
There are many important local players on the e-commerce board (such as PCComponentes.com, EfectoLed.com or MiFarma.es) that compete with international giants in their niche market.
It is also important to mention that many small online players underestimate the investment they must make in customer acquisition, conversion and retention of web traffic.
Before opening an online store, you must not only take on the cost of developing the store itself, but also finding the right product and price, as well as promoting and optimizing the website.
Only in this way can you achieve success.
Lakil Essady
Lakil Essady
Entrepreneur and CEO at CRAWLO.com
It sounds paradoxical and even contradictory that the rise of Marketplaces, rather tha code phone number philippines n democratising the sector (in the sense that it opens the doors to everyone to sell online), is contributing to a greater centralisation of e-commerce in the world, since central platforms such as Amazon will always use sellers' data against them unless there is a law that prohibits it.
Therefore, it can be said that Marketplace sellers contribute in some way to their self-destruction without having the ability to refuse it.
Brands and manufacturers are perhaps the ones who will benefit from this leap.
As companies that offer their own products and avoid entering into comparison battles, brands, or any manufacturer, however small, aim to be the biggest beneficiary of this new wave.
For them, a marketplace is much less complex than the traditional distribution chain, but they still have to pay special attention to monitoring their products to know what sellers are doing with them (in terms of price and quality of content) and how consumers are evaluating them.
Distributors risk becoming lost in irrelevance.
When you try to be someone else and you are not someone else because you do not have their resources or their mentality, you run the risk of being left halfway, you are not the other but you are not yourself either, that is dying of irrelevance.
You have to choose your battles well, you have to use market insight tools well, but above
all, you have to have a differentiating strategy since the purchasing decision is different depending on the type of consumer.
Some value the price and the offer, others opt for th