Awareness. This is where customers become aware usa business email list of your brand and offerings. Here you’re conducting outreach, building relationships and introducing yourself to prospects.
Consideration. This is where customers are researching your brand versus competitors to make an informed decision. Here you’re speaking to their challenges, nurturing them and educating them through content.
Purchasing. This is where customers decide to buy. Here you’re overcoming sales objections and ultimately preparing them for success and onboarding.
Loyalty. This is where customers are actually using your product. Here you’re providing guidance, timely recommendations and resources to empower them.
Advocacy. This is where customers go out of their way to promote and represent your business. Here you’re building referrals and a sense of community among buyers.
Again, your engagement model touches pretty much every aspect of your business and the customer journey from A to Z.
How to select the ideal customer engagement model for your brand
Picking a customer engagement model requires some serious reflection and research.
After all, there are a lot of variables to consider:
The size of your customer success team
Your ICP
Your product
Your industry
Your tech stack
Every model has its respective strengths and drawbacks. There’s no one-size-fits-all answer in terms of what’s “best.” For example: