Digital Marketing Agency - What Does It Do?

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What is digital marketing?
Although it is confused with the concept of internet marketing (online marketing), it is a much broader concept. Internet marketing is limited only to content transmitted via the network , i.e. advertisements displayed e.g. on Google, YouTube or Facebook. Digital marketing includes these areas, but in addition to them, it also includes such channels of communication as television or radio , because these are also digital ways of acquiring customers. For our digital marketing to be effective, it must be perfectly developed on many levels, such as positioning, design or PR, and the target group and communication channels must be properly defined.

What does digital marketing consist of?
Positioning / SEO
Positioning / SEO
Having a website for your company is not enough these days. The key is to properly optimize it for search engines, so that it appears high in Google search results. This can be seen as advertising in organic, i.e. unpaid, search results. If we are on the subject of websites, let's also consider the so-called landing page, or a smaller website. A landing page is most often focused directly on promoting our main website, store or application.

Learn 9 tips to help you increase your landing page conversion

Social Media Marketing
Social Media Marketing
Nowadays, one of the most popular marketing strategies is advertising your services or products through social media. Social media marketing includes both paid campaigns and free publications . Building a community around your saudi arabia telemarketing data brand is an extremely important element, thanks to which we will be able to expand our reach and gain new customers, which is why it is worth promoting yourself on many portals such as Facebook, Instagram, Linkedin or Twitter.

Content Marketing
Content Marketing
That is, a marketing strategy focused on establishing long-term relationships with customers, based on the systematic creation and publication of content aimed at arousing interest among recipients and retaining the target group with us and encouraging them to take the action we expect, e.g. buying our products or using our services. Remember that before defining your marketing strategy, you should always first develop a Media Plan, a document used to analyze the media (whether online or not) that are worth conducting our marketing. For each industry, and even for each company, the division of the value of the media we communicate with may be different.

Google Ads Campaigns
Google Ads
This is one of the most well-known and probably the most popular ways to promote your brand and advertise yourself. Thanks to Google AdSense and Google Ads, we can take comprehensive care of our advertising on other websites, portals such as YouTube or mobile applications. You can read more about running a Google Ads campaign in our previous post - Internet marketing for small businesses. What is worth paying attention to?

Mailing
Mailing
Promoting your business through email marketing is also a popular method that can often reach people who, for some reason, do not pay attention to ads in other digital marketing media on a daily basis. For more information about mailings, please see our previous post - Creating mailings - how can MailerLite help you?

Marketing automation
Marketing automation
Considering the amount of marketing materials and their diversity, it is worth paying attention to their automation , which is possible thanks to programs designed for this purpose.

Read also: Cheapest Salesperson - marketing automation

Radio campaigns
Radio campaigns
Promoting your business or products via radio seems like an outdated idea, but for many years now, radio advertising has been and still is quite effective. It allows you to convey short information to a very wide audience. A very important element when planning a radio campaign is choosing the right stations, because as we know, each of them brings together more or less different groups of recipients. Radio ads have a specific tone, just like TV ads - they were with us long before internet advertising became popular, and probably because of this they often inspire more trust among recipients than online ads. If something is advertised on the radio, we often have the impression that it is proven and reliable.