Personalization is key to Black Friday sales
Posted: Sat Dec 21, 2024 4:53 am
Black Friday 2023 brought important lessons that should be considered when planning the 2024 edition, especially when the intention is to increase sales.
Despite the challenging economic context, sectors such as home appliances and fashion maintained notable growth. In addition, Pix has consolidated itself as one of the most widely used payment methods, reflecting a significant change in the purchasing habits of Brazilian consumers.
This data shows that, to stand out in 2024, companies must invest in robust strategies advertising database which include the use of digital communication tools and personalized marketing.
Below, we’ll explore practical tips to increase your sales and improve the customer experience .
With the sheer volume of deals during Black Friday, it’s easy for consumers to overlook generic campaigns.
Hyper -personalization has become essential to capturing customers’ attention. This means using data to segment your consumer base and offer relevant promotions based on their behavior and purchasing preferences.
Use appropriate tools to organize and segment customers, creating personalized email marketing campaigns and VIP lists on WhatsApp.
Customers who feel like they’re getting an exclusive offer are more likely to convert . This also helps you build a closer, longer-lasting relationship with your audience.
How to increase sales on Black Friday 2024
Maximize the use of WhatsApp and automation in customer service
WhatsApp continues to be one of the most effective platforms for increasing engagement and driving sales during Black Friday.
Through it, you can send personalized promotions, answer questions in real time and build mailing lists with segmented offers.
So, integrating service automation, as Digisac offers, ensures that your team handles the high volume of queries quickly and efficiently.
This allows companies to focus on providing quality service without overloading their support teams.
Quick and effective responses therefore generate a fluid purchasing experience, increasing the chances of conversion.
Deliver an omnichannel experience
The omnichannel experience will be a key differentiator for Black Friday sales. Tools like click-and-collect and infinite shelf space allow consumers to easily transition between online and offline, thus offering greater convenience.
These strategies allow the customer to buy online and pick up in the physical store, or buy in the store and receive at home.
Integrating channels such as physical stores, e-commerce and social networks offers a richer and more efficient shopping experience.
So, in addition to improving convenience, this approach can increase sales and customer satisfaction.
Plan early promotions and take advantage of Cyber Monday
Early promotions can be an effective way to capture consumers’ attention before they are overwhelmed with deals on Friday.
Many companies have adopted early Black Friday as a strategy to spread sales throughout November, avoiding bottlenecks in customer service and logistics systems.
Therefore, Cyber Monday , held on the Monday after Black Friday, is also a great opportunity to extend the sales cycle and engage consumers who may have missed out on key deals.
Despite the challenging economic context, sectors such as home appliances and fashion maintained notable growth. In addition, Pix has consolidated itself as one of the most widely used payment methods, reflecting a significant change in the purchasing habits of Brazilian consumers.
This data shows that, to stand out in 2024, companies must invest in robust strategies advertising database which include the use of digital communication tools and personalized marketing.
Below, we’ll explore practical tips to increase your sales and improve the customer experience .
With the sheer volume of deals during Black Friday, it’s easy for consumers to overlook generic campaigns.
Hyper -personalization has become essential to capturing customers’ attention. This means using data to segment your consumer base and offer relevant promotions based on their behavior and purchasing preferences.
Use appropriate tools to organize and segment customers, creating personalized email marketing campaigns and VIP lists on WhatsApp.
Customers who feel like they’re getting an exclusive offer are more likely to convert . This also helps you build a closer, longer-lasting relationship with your audience.
How to increase sales on Black Friday 2024
Maximize the use of WhatsApp and automation in customer service
WhatsApp continues to be one of the most effective platforms for increasing engagement and driving sales during Black Friday.
Through it, you can send personalized promotions, answer questions in real time and build mailing lists with segmented offers.
So, integrating service automation, as Digisac offers, ensures that your team handles the high volume of queries quickly and efficiently.
This allows companies to focus on providing quality service without overloading their support teams.
Quick and effective responses therefore generate a fluid purchasing experience, increasing the chances of conversion.
Deliver an omnichannel experience
The omnichannel experience will be a key differentiator for Black Friday sales. Tools like click-and-collect and infinite shelf space allow consumers to easily transition between online and offline, thus offering greater convenience.
These strategies allow the customer to buy online and pick up in the physical store, or buy in the store and receive at home.
Integrating channels such as physical stores, e-commerce and social networks offers a richer and more efficient shopping experience.
So, in addition to improving convenience, this approach can increase sales and customer satisfaction.
Plan early promotions and take advantage of Cyber Monday
Early promotions can be an effective way to capture consumers’ attention before they are overwhelmed with deals on Friday.
Many companies have adopted early Black Friday as a strategy to spread sales throughout November, avoiding bottlenecks in customer service and logistics systems.
Therefore, Cyber Monday , held on the Monday after Black Friday, is also a great opportunity to extend the sales cycle and engage consumers who may have missed out on key deals.