Prospects for the profession of email specialist

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Email marketing is often said to be a dead end channel and is on the verge of extinction. They say, who needs letters these days when everyone has smartphones and convenient messengers at hand. However, despite many years of negative forecasts, email communications still remain one of the cheapest and most effective Internet marketing tools.

According to research from Campaign Monitor , email volume grew by 7% in 2020, and open rates increased by 13%.

Not all Internet users have an account on Facebook* ( *A social network banned in Russia) or VKontakte. People prefer different messengers. This creates difficulties with segmentation and limits the size of the possible audience. But almost everyone has an email — mail is needed for registering on social networks, and for shopping in an online store, and thailand email list for using government services.

According to Google's calculations, by the end of 2017, there were 3.7 billion email addresses registered worldwide. That is, on average, every second person on Earth already had an email address.

Against the backdrop of social networks and instant messengers, email marketing is still relevant. It is a reliable way to deliver information to the right audience. Personalization, automation, segmentation — all these factors work in favor of email marketing.

It is unlikely that anything will change in the coming years. E-mail remains popular, mailing services are improving, new technologies are being introduced. And the possibility of synergy with mailings via other channels has only added relevance to the direction.

Email marketers will remain in demand in the coming years as before, and perhaps even more. In our opinion, the selection criteria may change slightly, and two types of specialists will be most needed: