The cost of keywords is just one factor to consider when choosing which keywords to target with your advertising campaigns.
Remember: you can end up paying less than the average CPC if other aspects of your campaign are well-optimized. Such as creating a landing page that offers a good user phone number in korea experience and writing ad copy that is relevant to users' search intent.
You should also choose relevant keywords with reasonable search volume and low competition.
You can easily do this with the Semrush Keyword Magic Tool . Get started today for free.
Get keyword
Let’s say you work for a software company that’s developing a new generative AI tool. While you don’t expect to be ChatGPT, you think the traffic composition of will help you frame your plan.
All you have to do is enter your competitor's domain name
into the tool and click " Analyze ."
entered into the Backlink Analytics search bar
The report provides estimates of traffic and engagement on your competitors' website. And you can view data on a daily, weekly, monthly, or quarterly basis.
Traffic Analysis Dashboard
Now, scroll down to “Traffic Channels by Type” to see which channels are most important to your competitor (which could also be useful opportunities for your business).
"Traffic Channels by Type" section of the report
You can go even further by looking at the composition of traffic based on country to get ideas on which markets might be best suited for your new tool.
"project management tool" entered into the Keyword Magic Tool search bar