What are we talking about? Employee loyalty is not just responsible performance of one's duties, but a set of certain qualities, such as loyalty, respect and trust in the company, which are demonstrated on a regular basis.
What is it? There are several levels of staff loyalty. First, a positive attitude towards the team and the company as a whole is formed, and after some time, people can identify themselves with the organization.
The article explains:
The concept growth of the overseas chinese in canada of employee loyalty
Benefits from high employee loyalty
Characteristics of loyal and disloyal employees
Types and levels of employee loyalty
Distinguishing loyalty from similar terms
Popular methods for assessing employee loyalty
Assessing employee loyalty through the eNPS index
10 Steps to Increase Employee Loyalty
Examples of increasing loyalty from famous brands
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
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Simply fulfilling one's duties responsibly is the norm for any employee. But achieving true employee loyalty is not easy; much depends on management.
The concept of employee loyalty
The word "loyalty" came into the Russian language from English, where "loyal" means "devoted, faithful." In the business environment, this term denotes the corresponding attitude of people working in a company to its interests and principles.
A loyal employee is one who is convinced of the correctness of the company's goals, supports the norms adopted within the organization, cares about the corporate reputation and does everything to ensure a personal contribution to the commercial success of the company.
Simply put, employee loyalty is sincere support for the company's policies, its management and colleagues. And it is no less important than the loyalty of the company's clients .
The concept of employee loyalty
Due to the predominance of dedicated employees in the team, the efforts of the entire team are aimed at achieving the set goals. Such a company does not waste time and resources on internal turmoil and therefore is guaranteed to achieve financial success.
Benefits from high employee loyalty
Personnel who have a positive attitude towards the activities of their enterprise are a priori more effective than employees who doubt the expediency of its existence. Loyal employees are more proactive, conscientious, and active than their indifferent or negatively minded colleagues. A company that wants to ensure a high level of business security must understand how important it is to have loyal employees.
Personnel devoted to the interests of the company is one of the basic competitive advantages of the enterprise. To win over competitors in the market, the human capital of the company is no less important than excellent product quality and high level of service.
Benefits of High Employee Loyalty
The loyalty of the organization's employees provides it with such advantages as:
an excellent reputation in the business community, which is the result of the conscientious attitude of the staff to their official duties at all stages of interaction with the external environment - with partners, clients, the public;
the use of innovative business management tools as a result of the initiative and activity of employees;
low cost of the product, ensured by a rational and economical approach of employees devoted to the company to the use of material, labor, and time resources;
maintaining a high level of enterprise security, minimal risk of leakage of information constituting a commercial secret to competitors;
continuous improvement of the quality of personnel thanks to the conscious desire of loyal employees to acquire new knowledge and improve their professionalism;
a favorable psychological climate within the company, the absence of discord and conflicts between staff and management;
maintaining the financial stability of the enterprise during crises through support and understanding from loyal employees.
The predominance of loyal employees in the organization's team guarantees its stable development, a breakaway from competitors and favorable conditions for achieving its commercial goals.
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Alexander Kuleshov
Alexander Kuleshov
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